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Giovanni Rana Pasta: Dine With Rana
in conjunction with a social rebrand the brand Giovanni Rana requested ideas to introduce their refrigerated pasta meals to a larger audience spanning all walks of life but with an added attempt to bring in a younger more media savvy audience. I worked with their Italian based office to create an experiential series based in their hometown of Verona introducing home cooks and influential content creators to authentic Italian lifestyle. Cooking, eating and living like their Italian patrons this series became a sought after experience garnering hundreds of thousands of entries and immediately boosting brand interaction on socials.
