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Danny Brown x Strada Bikes x Complex Mag

Danny was starting to get in shape and wanted to get a bike. I approached my friends at Strada bikes about getting a bike as promo and they suggested making a custom for Danny. We would still have to pay the cost as they were a small company. I told a friend at Complex about the custom bike idea and they initiated the conversation of creating abike for Danny if they could create others to use for contesting.

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Emeka Obi
Creative Strategist New York, NY