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Bleacher Report x KITH BR99 Pop up Shop
The Sports content site Bleacher Report, the number 1 trafficked website for men between the ages of 18-35 , sought to broaden their reach in the millennial markets. I worked with them to build experiential strategy for their BR99 concept shop and added collaborations with Ronnie Fieg's KITH Clothing store, Events like the draft day party for NBA number 1 pick Ben Simmons and a performance by ASAP Ferg.
The experiential effort was backed by a robust social media campaign including localized snapchat lenses and a gif making studio where users were able to place their faces in iconic sporting moments and post to social.
