Emeka Obi

Beats by Dre commemorated Lebron James return to his home state of Ohio by launching a suite of activations celebrating his return with the people of Cleveland.
The Activations were comprised of:
In store product giveaways
Charitable activations at St Vincent-St. Mary (Lebron's High School)
Organized Run through Downtown Cleveland
Post game private party for players and celebrities.

• Creative Direction
• Project Management