gLike
Beats by Dre x Carbone
To entertain a swath of celebrity talent in NYC I initiated a takeover of one of NYC's most exclusive eateries. For three days Beats by Dre took over Carbone making admission to the restaurant only available to guests of the brand. I directed a co-branding of the restuarant, worked with sortware developers to create an automated reservation system to piggyback their OpenTable guest management system. managed the huge celebrity guest list and each night held exclusive dinners with celebrity hosts Alexander Wang, Lebron James and Dr. Dre himself.
