gLike
Beats by Dre x Alex Ovechkin
I partnered NHL Star Alex Ovechkin and Beats By Dre to provide kids from the Fort DuPoint Ice Hockey Club a once in a lifetime experience at the Kettler Capitals Iceplex in Arlington, Virginia. I rebranded the rink and had a masked Ovechkin play as goalie until a surprising reveal to the delight of the hockey fans. I provided creative direction and project management experience to make sure this non media event was effective in promoting hockey to young kids of underserved communities.
