Emeka Obi

I Conceptualized, Sourced and managed Beats by Dre's influencer program designed to pull lifestyle content for the brand's social platforms (Twitter, Instagram, Snapchat) through the eyes of creatives and tastemakers.
Using the quantitative data from the project's activity we were able to streamline creation of experiential and events surrounding our influencers as tactile support of this branding effort.

• Creative Direction
• Branding & Corporate Identity
• Project Management