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Beats by Dre All Star Weekend 2015 Townhouse
I executed the experiential strategy for Beats by Dre as they created a 1.5 million dollar activation in NYC for the 2015 All Star game. We created a suite of activities for a week in February as as respite from the bitter cold of NYC. We provided a townhouse with each floor as a different luxury experience for our celebrity invitees. Each experience was replete with social and digital experiences as well as tactile interaction points for influencers and celebrity clientele creating monumental impressions in social media and in press
