Emeka Obi

Through working on previous projects with Adidas I was able to secure a collaboration for 10.Deep. We selected the Stan Smith, at the time a seldom used silhouette. I developed the concept for the "Raw Dawgs" out of our designers want to use raw leather laces for the shoes. Thru the use of correlated digital marketing/PR campaigns the shoes sold out in the span on a day.

• Creative Direction
• Project Management
• Back End Development