Emeka Obi

I created this brand partnership along with a series of others of its like for a series of brand alignments with up and coming musicians. The project with, then up and coming artist, Kid Cudi included:
creation of exclusive content ( Mixtape, merchandise)
Digital marketing (content microsite, social media marketing)
experiential (Event + Performance)
I brought in Puma and Redbull as co sponsors of the event and was able to cap off the night with an appearance by Kanye West.

• Creative Direction
• Project Management
• Back End Development