Elise MacDonald

* Photographed children and families * Sold portrait collections based on the interaction and knowledge of customer needs Result: Increased sales and customer satisfaction * Managed front operations including: appointment bookings, phone coverage, acquiring new business based on initials customer phone calls as well as by distributing coupons in targeted retail locations * Physically maintained and handled camera equipment, film, and portrait packages. Result: Portraits were completed on time and customers were consistently satisfied EDUCATION/CERTIFICATION

* Conferred with real estate on advertisement and marketing strategies. * Successfully updated client website and increased web traffic by performing web edits using Adobe Dreamweaver, HTML, and CSS. * Created a database of leads for advertisement strategies * Conferred with project leaders, printing experts, graphic personnel on design and production issues always influencing a plan of action to correct issues. * Proactively contributed to discussion in conceptualizing for all designs: vision strategy, and execution details * Reviewed and tracked co-op advertising requests to be implemented * Optimized images for the web and edited text * Performed office administrative functions including faxing, filling, answering phone calls, and distributed messages to appropriate staff members PHOTOGRAPHY EXPERIENCE

* Researched and wrote content on community art events for a bimonthly newsletter. Result: Increased membership at demos and events by approximately 50% * Implemented cohesive communications and consistently met deadlines by collaborating with team members * Significantly enhanced reading newsletter appeal and attractiveness by developing, redesigning and clarifying newsletter layout, editing content based on officer's feedback and layout/space requirements, and photographed artist's work * Managed all advertisement to be placed in newsletter and maintained advertising price list * Prepared files and images for print and partnered with the printer. Result: The newsletter was printed correctly and was delivered on time

* Gained awareness and maintained sensitivity to hospital photography policies for newborns * Educated moms and family members on hospital policy to photograph all babies for security purposes * Posed newborns for photographs * Assisted mothers and family members in choosing photo packages, birth announcements, and keepsakes * Gathered accurate family contact and billing information and sent orders to Our365 for processing * Worked professionally and cooperatively with Melrose - Wakefield Hospital staff. Result: Increased photography sales and significantly enhanced parent satisfaction

* Designed and developed posters via Photoshop and Illustrator for a national drunk driving prevention campaign for digital CD packages and the web. Result: Increased local music band awareness and drunk driving awareness * Digitally collected bands across the country and collaborated on a nationally distributed digital CD to be used in a national drunk driving prevention campaign * Conducted extensive internet research and e-mail marketing which helped identify potential clients * Built concert advertising and interacted with hundreds of musicians nationally. Result: Successfully identified local bands who expressed a desire to be on the digital CD