Ellen Maxwell's Portfolio

Design, produce and manage design through final products of Newbury Street Press books, genealogy books and the publications The Register and Mayflower Descendant.
• Currently managing initiatives of converting backlist to POD and converting major sellers to ebooks.
• Managed Experts’ Choice line from choice of product through final books.
• Designed Descendants of Robert Winthrop of New York and Phippen Genealogy among other titles.
• In process of bringing new look to interior design of upcoming products.

Effectively guided product development in the design and production of all new print and digital products.
• Designed the 4th Edition of Adventures in Japanese, providing the series with a colorful design and easily accessible content for high school Japanese classrooms.
• Managed redesign of annual catalog and changed process to an XML to InDesign workflow which significantly improved both speed and look of catalog.
• Established and organized archives for production and marketing, improving accessibility and quality of digital archives.

Managed program of new graded readers and provided design/art reviews and approvals. Developed type specs and design guidelines and designed prototypes.
• Efficiently managed a large volume of books; proactively resolved major issues and bottlenecks.
• Recommended type specifications for 21 different reading levels after performing a detailed type analysis.
• Effectively designed prototype and product pages.

Managed the design and production department to develop a wide variety of products. Oversaw design for all materials and developed design prototypes.
• Successfully led the creation of Sundance’s proprietary product line, ensuring the quality production and design of 1,750+ new titles for the education market.
• Expanded department from 1 to 10 staff members and achieved low turnover rates; assembled a balanced and cohesive creative team capable of fully developing brand new products from inception.
• Maintained the highest levels of consistency, accuracy, file quality, and server/archive organization across all production lines.
• Met competing deadlines of multiple projects through effective prioritization.
• Significantly improved quality and efficiency by instituting production procedures and best practices for all steps of the process; established standards for templates, styling, pouring text, preflighting, pdf development, and file archiving.