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Customer Marketing Associate
NRG Energy
Philadelphia, PA
Aug 2018 - Present (6 years 2 months)
• Work daily within Salesforce Marketing Cloud to manage customer
emails and review email reporting, and within Workfront to manage all
customer marketing campaigns
• Responsible for managing end-to-end customer communications and
campaigns, ensuring strong brand presence, creativity, and consistency
throughout the customer lifecycle
• Oversee the creative development process for customer marketing
campaigns. Determine areas to better leverage a campaign across
multiple marketing channels and ensure creative messaging is
synergistic in all communications
• Responsible for managing and reporting results for strategic marketing
plans
• Work closely and collaboratively with cross-functional team to determine
product/offer positioning, value proposition, naming, messaging, and
creative strategy
• Work closely with team to understand customer insight and drive
marketing strategy
• Oversee annual marketing calendar for all customer marketing campaigns
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Marketing Operations Associate
Philadelphia, PA
Apr 2018 - Aug 2018 (4 months)
• Supported Marketing team in the implementation of comprehensive,
multichannel marketing programs and coordinated marketing campaign
execution with internal and external teams
• Supported production issue resolution and delivered all related customer
correspondence
• Supported tracking and reporting for marketing programs
• Drafted and maintained customer-facing terms of service, authorization
language, and related regulatory correspondence
• Managed campaign execution, day to day operations, and troubleshooting
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Consultant
Freelance Consultant
Philadelphia, PA
Jan 2018 - Apr 2018 (3 months)
• Assisted a Marketing Consultant who started her own business with creating social posts and email content for several clients.
• Assisted with researching clients to better understand their business and their marketing needs.
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Marketing Coordinator/Business Development
Willis Towers Watson
Wayne, PA
Mar 2017 - Oct 2017 (7 months)
• Managed email marketing campaigns for the office, including all
components of campaign strategy, development, implementation and
analysis
• Developed, implemented and managed marketing communications
strategy for the local office. This included: email marketing, seminar
coordination, event management and developing and maintaining
marketing materials to support and drive the sales process
• Provided branding support and expertise to the office in collaboration
with the Regional Marketing Manager
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Account Executive (Insurance)
Altus Partners
Bryn Mawr, PA
Jan 2015 - Mar 2017 (2 years 2 months)
• Was promoted to handle 20 accounts autonomously. During time there I managed a portfolio of more than
100 accounts
• Responsible for managing and negotiating the placement of insurance coverage for businesses ranging in
revenue from $500,000 to $20M
• Designed, created and presented new business opportunity presentations, coverage analyses and reports
for both prospective and existing clients
• Studied industry trends and engaged in active conversations with carriers to understand their ever
changing appetites and product offerings to effectively negotiate coverage for new and existing clients
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Assistant Account Executive (Insurance)
Altus Partners
Bryn Mawr, PA
Jan 2014 - Dec 2015 (1 year 11 months)
• Assisted the Director of Communications and Marketing with various marketing campaigns
• Supported small-middle market team by fulfilling various client service requests. Assisted a Senior
Account Executive during their absence, managing their book of 150 clients with $3M in revenue
• Worked alongside the personal lines team to track and manage overdue client payments. Actively
oversaw carrier portals, accessed policy documents and disseminated all information to the team
• Assisted large commercial team to organize and record international client data. Actively worked to
ensured that our billion dollar client is in compliance with local rules and regulations in all 50 countries