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Designer and Brand Manager
Philadelphia, PA
Aug 2018 - Present (6 years 1 month)
Led large-scale projects across multiple mediums—specializing in brand and experience design. Projects ranging from OOH advertising, bus and car wraps, billboard campaigns, email marketing, newsletters, internal marketing, and digital advertising. Founded "gettaware", a company-wide bi-weekly newsletter. Built and formalized social media strategy around customer personas, brand visuals, and tone.
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Designer and Marketing Coordinator
Philadelphia, PA
Aug 2016 - Present (8 years 1 month)
Produced a wide variety of collateral specializing in brand and experiential design. Projects ranging from OOH advertising, bus and car wraps, billboard campaigns, email marketing, digital marketing, digital advertising, and other multi-channel creative.
Strong focus on brand experience that continued to evolve the company’s brand identity which also included social media influencer campaigns.
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Designer
The Wharton School of the University of Pennsylvania
Philadelphia, PA
Jul 2016 - Sep 2016 (2 months)
Coordinated and managed the execution of design projects for Wharton External Affairs. Projects ranging from logo design, advertisements, newsletters, brochures, website design, and more.
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Designer and Columnist
The Philadelphia Inquirer
Philadelphia, PA
Jan 2015 - Jan 2016 (1 year)
Produced layouts and graphics for publication. Working alongside the sports, news, and features departments on a variety of projects that involved tight deadlines, and frequent changes and adaptations of designs.
Founded “Beautiful You”, a weekly beauty column sharing tips, tutorials and advice.
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Designer and Columnist
The Philadelphia Daily News
Philadelphia, PA
May 2014 - Dec 2014 (7 months)
Produced layouts and graphics for publication. Working alongside the sports, news, and features departments on a variety of projects that involved tight deadlines, and frequent changes and adaptations of designs.
Founded “Beautiful You”, a weekly beauty column sharing tips, tutorials and advice.
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Design Internship
Philadelphia, PA
Jun 2013 - Sep 2013 (3 months)
Worked with an immense range of clients in all sizes. Interpreted the client’s business needs and developed concepts to suit their purpose. Worked on teams as well as self-directed.