Elena Vorontsova
- Contact
- Save to list
-
About
With over fifteen years of experience working as an Art Director and Graphic Artist, I have acquired a wide array of skills and know-how in such areas as print advertising, branding, identity and package design. I have worked at the advertising agencies, boutique design studios and in-house creative departments in New York City and Long Island and my own design studio, Impeller Inc. www.impellerinc.com
•Developer of advertising campaigns and packaging for national and international companies specialized in fashion, retail marketing, entertainment, healthcare, electronics, consumer and personal care products, tobacco, sporting goods, beverages and foods.
•Producer and director of photo shoots, including management of photographers, stylists, photo-prop designs, models and makeup artists.
•Expert in every aspect of production, from preparing final mechanicals for printing, color correction and image retouching to press checks.
Specialties: Skilled designer of print advertising, corporate identities, logos, packaging, POS display, marketing collaterals, promotional and editorial materials, trade show graphics, signage, presentations, storyboards, web pages and illustrations. -
Education
-
Bachelor's degree, Fine Arts and Illustrations Fine ArtsSt.Petersburg State University, Russia1987 - 1992Herzen State Pedagogical University of Russia, St.Petersburg. The Faculty of Fine Arts trains graduate students in the following areas: Painting, Graphics, Decorative Arts, Design and Computer Graphics, Museum Education, Art Education, Management in the arts and art education.
-
-
Experience
-
Art Director / PrincipalImpeller Inc.Apr 2005 - Present (19 years 8 months)Developer of client base and leader of creative team for designing and developing advertising, communications, brand identity and packaging for clients: Samsung, Panasonic, Morgan Stanley, Levitz, Timberland, Farberware, Excel Group, Daniel Boulud Kitchen, Jumby Bay Resort, Villa Banfi, Villazon & Co., James B. Russell Tobacco, Doubleday Book Club, D’Vida Health Bar Co., C.H. Digital, LED Lighting Specialists, Hussaria Trading Ltd., Violight Inc., Imaginative Concepts Inc., and DNA Dance Company.
-
Freelance Art DirectorWalton IssacsonNew York, NY2013 - 2014 (1 year)Developed and implemented integrated marketing campaigns for Samsung which included print, packaging, POP and POS displays.
-
Graphic ArtistDeVito/VerdiSep 2007 - Sep 2011 (4 years)Collaborator with creative teams for conceptualizing and implementing advertising and communications materials for major clients from diverse industries: Meijer, Duane Reade, Kohl’s, Daffy’s, Sports Authority, Reebok, Abington Memorial Hospital, North Shore/Long Island Jewish Health System, Mount Sinai Hospital, For Eyes Optical, Ehrlich Pest Control, E.P.Carillo Cigars Co., Legal Sea Foods, and Appleton Rums.
Designer of ads, logos, brochures, posters, catalogues, power point presentations, billboards, signage, illustrations, storyboards, and presentation boards. Producer of final mechanicals for printing and production, color correction and retouching. -
Graphic Artist & Package DesignerLifetime BrandsJul 2004 - Jul 2007 (3 years)Designer of magazine and newspaper ads, catalogues, trade show graphics, booklets, logos, corporate identities, point-of-sale displays, and annual reports.
Conceptualizer and designer of packaging including dies and mock-ups for boxes, clamshells, hanging cards, tags, and labels for brands, including KitchenAid, Mikasa, CasaModa, Farberware, Cuisinart, Cuisine de France, Pfaltzgraff, Pedrini, Sabatier, Retronue, Kamenstein, and Joseph Abboud.
Collaborator with marketing, consumer product development, and merchandising associates to complete projects timely and within budget.
Director of still life and tabletop photo shoots; supervised photographers, models and stylists. -
Art DirectorBGW, (Berenter, Greenhouse and Webster)Oct 2002 - Jan 2004 (1 year 3 months)Lead designer for magazine ads, logos, direct mail, retail catalogues, in-store promotions and signage, sales and marketing support materials; manager of photo shoots. Clients: Party City and Bed, Bath & Beyond.
-
Graphic ArtistDeVito/VerdiAug 2000 - Jun 2002 (1 year 10 months)Designer of ads, logos, brochures, posters, catalogues, power point presentations, billboards, signage, illustrations, storyboards, presentation boards; producer of final mechanicals for printing and production including color correction and retouching. Clients: Stein Mart, MCS, Daffy’s, Solgar, Chipotle, Horizon Organic, Empire, Ecampus.com, Canon, and ACLU.
-
Graphic ArtistFACTOR INTERNATIONAL LTD.Apr 1998 - 2000 (2 years 8 months)Designer and producer of original designs from concept to completion, including ads, logos, product identities, brochures, catalogues, direct-mail promotions, print collateral, packaging, signage, web pages, interactive and animated banners, and pop-ups.
-
-
Affiliations
BFA of Visual Arts and Illustration
-
Skills
-
Elsewhere on the Web
-
On Coroflot@elena_vorontsova, member since 2011
-
-
Following 3
-
Followers 4
-
