Edwina D. Caine

• Responsibilities include project management, business analysis, quality assurance, marketing communications, and technology solutions.
• Develop low- and high-fidelity mockup and prototypes for document management system process flows and web design projects.
• Perform quality assurance testing of new or existing applications for enhancements and debugging products/features
• Led in the development of department's communication strategy via email marketing campaigns, newsletters/publications, training, roadmaps, project plans, and team website with an iterative approach.
• Participated in design research when developing the internal/external team website.

• Built strategies using metrics to gain more website traffic and created content that attracts attention, encourage information sharing, foster brand awareness, and employ social media marketing.
• Created event mobile apps and event conference registration sites.
• Authored training guides with screenshots/diagrams and steps on how to perform certain functions within the event management & planning tool for management, junior and senior level colleagues.
• Functioned as a subject matter expert in web/mobile application technology, workflow development, process engineering and bank/IT standards.
• Facilitated business process improvement and vision planning through methodical investigation, analysis, review and documentation.
• Identified gaps in new and existing processes and investigate solutions to formulate a workflow analysis and strategy.
• Developed and maintained QA procedures and standards.
• Led 8-10 person projects using complex functional testing for internal/external website(s).
• Documented user issues to convert concerns and recommendations into functional/non-functional requirements for event registration and website development.
• Created training guides on how to use business’s new publication, social media, and event management process.
• Strategically led bank-wide implementation project for SaaS event management tool and survey module.
• Developed and streamlined processes for CMS to ensure successful implementation of large scale email marketing campaign with a 45% increase in data accuracy.
• Re-engineered, documented and distributed processes for event/web content management, digital marketing, and department publication to colleagues and management team.

• Managed medium to small sized projects that support the department’s business objectives and adhered to FRB standards and policies.
• Facilitated JAD sessions for requirements gathering, conducted user acceptance/usability testing, and performed on-site training for users.
• Worked as a liaison to other departments to maintain optimal systems and technical support.
• Project managed department workflows to develop research plan for web-based prototype of data generating tool.
• Led implementation of department-wide advanced email platform, and partnered with multiple departments to ensure seamless delivery and rollout.
• Recognized for identification of process inefficiencies and streamlined publication production, email and social media marketing processes.
• Enhanced usability and functionality of bank-wide employee access resource tool.

• Collected, collated and conducted data analysis in support of management and customer requests. Also involved in reporting statistical findings to work colleagues and senior managers.
• Manipulated, cleansed and processed data using MS Excel, MS Access and SQL. Loaded, extracted and validated client data.
• Developed data and analytical databases from financial source data, performed data entry, data auditing, created data reports & monitored all data for accuracy.
• Carried out specified data processing and statistical techniques.
• Updated client information systems database throughout the city and various states by a process of identifying each via district code utilizing internal and external resources, saving the organization over $10,000 in expenses.
• Identified financial institution hierarchies in internal systems through research and data entry.
• Compared data from two or more systems/sources and researched discrepancies identified to provide support for management discussions and planning on the accuracy of the system’s data.

• Performed various requirements gathering methods for conducting feasibility studies and for the design of the company’s web site. Oversaw web and literary research and analyzed research findings, and prepared presentations, worked with research team to prepare and develop research content, attended general staff meetings and participated in management task teams as assigned, prepared maps graphs and tables in MapInfo, Excel, Word, and other software, merged, modified, and edited data files as needed for analysis.
• Designed data collection forms, questionnaires and other survey methodologies for project stakeholders.
• Facilitated meetings and phone conferences with current and potential clients.
• Recruited and supervised participants for focus group sessions for a study of transit needs in the Metropolitan Central Area.