Eduardo Rodriguez

• Kubo Water Bottle: Designed a Water purification bottle and contaminant detector. The current product is being sold as a water bottle cap with UV light purification.
• UpperDabb: Designed a line of iPhone purse/cases.
• ID Freelance: 3D Digital Corp, Designed a series of 3D laser scanners for reverse engineering and medical applications. Engineered a system of interchangeable heads for the Optix 400 line of scanners and eScan 3D scanner (lower-end model). Collaborated with circuit board designer, sheet metal fabricator, and manufacturers.
• eSoles LLC. Designed scanning stations for custom shoe soles used in stores.

Led best in class product design increasing consumer base by leveraging brand recognition known for excellence. Conceptualized products based on market forecast while executing the stakeholder's corporate vision for the future of the industry.
Generated rendering and marketing collateral used in presentations, in-store and online presence, worldwide expos, social media, and marketing.
Maintained 3D CAD database for interchange with manufacturers and QC engineers. Directed teams, US and Asian engineers, manufacturers, and worked closely with the in-house Design team and Science/FDA affairs team to bring products to the market.
Researched and develop CFM trends (color, finish, materials).

Key Contributions and Accomplishments:
• Lead the design & developed of 3 generations of products in the VaporShark line, with sold-out production runs doubling in scale year over year.
• While contributing renderings for online sales, creation of a photography department reducing time to bring new products to market by 70%.
• Developed packaging from concept to production and influenced the strategic move of our packaging from difficult to recycled materials to 100% eco-friendly recyclable and/or renewable in 80% of our product lines by introducing the use of molded bamboo/sugar cane inserts.
• Codeveloped renewed brand identity for stores using displays and signage to update a fast-growing worldwide franchise business.
• Lead in development of quality control guidelines and regiments to reduce product returns while increasing end-consumer satisfaction
• Developed and documented our in-house design development business practice and represented the company in obtaining ISO 9001 certification.
• Coordinated and documented the specification and materials for FDA filing for our ENDS products developed in-house, and supporting partners.

Led product and packaging designs for the gift, travel and toy divisions in collaboration with brand managers and marketing teams. Directed Asian engineering and manufacturer in development, packaging and print quality control. Produced packaging designs for licensed brands under demanding style guides while finding unique design opportunities. Executed digital and physical packaging mock-ups.
Produced catalogs, instruction sheets, posters, banners for trade expo booths and sales collateral support materials. Designed technical illustrations. Created planogram layouts, PDQs, end caps and sidekicks based on sales forecasted demands. Engineered structural packaging in corrugated boards, folding carton, clamshells, blister cards, blisters packs, and POP displays. Researched Color Trends, packaging material, constructions and printing innovations for trend forecasting and pivoting design directions to maintain brand shelf appeal. Developed product specifications briefs as part of a multidisciplinary think tank team.

Key Contributions and Accomplishments:
• Led the transition from 2D CAD to the industry-leading Esko Artios-CAD 3D packaging engineering system. Developed parametric models that significantly reduced time to market on 70% of designs, the core workload.
• Developed a custom library of parametric rebuildable standard styles library for Artios-CAD covering 80% of our packaging needs.
• Introduced Solidworks CAD for product design and engineering, which led to the integration of product and packaging design with a new level of tolerance and accuracy.
• Led the packaging design and transition from Samsonite to Wenger/Swiss Army brands in our travel accessories line a "significant part of our business".

Administered Mac Graphics workstations and Unix data servers for our in-house creative services department.
Key Contributions and Accomplishments:
•Implemented a color-managed PDF workflow with a certified remote digital proofing
system which eliminated the need for physical proofs shipments overseas overnight.
• Identified and removed print vendors unable to match our color quality standards
from 115 to 60 print vendors resulting in saving of time and costly reprints.
• Standardized IT procedures to require minimal interaction.