Unilever - Pond's Philippines
Unilever - Pond's Philippines from Edmund Wong
Unilever - Pond's Philippines

Pond's is an iconic beauty brand in the Philippines and as a market leader but in a saturated market, the brand is slowly losing relevance. The campaign #BeautifulStory challenges and empowers women to feel and be more beautiful by using 17 endorsers and their transformation stories, showing every Filipina that they can be more beautiful through Pond's.

Beautiful story Case Study
Faces Launch Teaser
Beautiful Story 30 Sec TVC Spot
Toni Gonzaga - Transformation story; Digital Content
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Unilever - Pond's Philippines

Pond's is an iconic beauty brand in the Philippines and as a market leader but in a saturated market, the brand is slowly losing relevance. The campaign #BeautifulStory challenges and empowers women to feel and be more beautiful by using 17 endorsers and their transformation stories, showing every Filipina that they can be more beautiful through Pond's.

Edmund Wong
Account Director Makati, Philippines