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World Retail Award Shortlist - SM Supermalls Christmas Campaign for Best Holiday Campaign 2016
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SM Supermalls

SM Supermalls selected Ogilvy as the Agency for 2016 to work on the seasonal campaigns template and print ads. Most notably, the Christmas campaign has helped the mall increase foot traffic and sales. This was later shortlisted as finalist for the World Retail Award 2016 for Best Holiday Campaign, the only SEA retailer in the category against names such as John Lewis and Burberry.

Edmund Wong
Account Director Makati, Philippines