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GSK - Scott's
Scott's is managed regionally in Malaysia and these are two examples of work that works within markets like Malaysia, Philippines, Thailand, Singapore and Hong Kong.
Scott's Emulsion - The issue is that children dislike the taste and with new formats being launched, the team discovered that the emulsion format is suitable for younger kids and hence, the campaign was targeted at moms with younger children to start them as early as 1 year old.
Scott's Pastilles - As a relatively new format, we needed to persuade moms to try the new format of Vitamin C by showing how kids will love the taste while assuring her that her child is protected with Vitamin C.
Both Commercials shown significant increase in sales.
