Webster’s Dictionary defines “Fuel” as “Something that sustains or encourages; stimulant.” I believe that design should be synonymous with this definition. Design should be cutting edge and fresh. I believe that it is not enough to “catch” the eye. To be truly successful, design must demand the eye’s attention. The viewer should be able to enjoy the aesthetic of the art around them, and not have to “search” for information in it. I strive to achieve this in every undertaking I assume.
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