Daniel St. George
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About
Award-winning innovative Art Director offering demonstrated expertise and experience in working with startups, marketing agencies, and Fortune 500 companies on visual storytelling, global branding, user interface, and 360° consumer experiences. Delivering out-of-the-box concepts, dynamic visuals and innovative strategies for physical and digital delivery. Driving leading market share, record-setting response rates, and customer base expansion. Partners cross-functionally to build consensus and ensure projects meet all milestones, deadlines, and budget requirements — in securing such ‘name’ clients as IBM, Nike, Urban Outfitters and Levi's.
● Successful 7 years in leadership roles effectively collaborating with creative teams, agency partners, production specialists, and copywriters
● 6 years of digital design experience and grasp of current best practices, rapid prototyping, modular, and grid design
● Intuitively adapts new technology and innovative processes while ensuring compliance with corporate standards
● Seamlessly analyzes, interprets, and transforms clients’ goals into strategy for visual narratives
● Stellar communication, presentation, problem-solving, and leading client-facing meetings
Adobe Creative Suite | Adobe Photoshop | Adobe Illustrator | Sketch App | Keynote | InVision | Slack | Office 365 | Powerpoint | Cinema 4D -
Education
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Fine ArtsRingling College of Art and Design1999
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Experience
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Art DirectorUndividedLos Angeles, CAMay 2018 - Present (6 years 7 months)Effective hybrid creative director, art director, and designer on very agile team lead integrated client campaigns from concept development to production on video, print, digital and social media campaigns. Oversaw creative teams involved in presenting work to clients, sourcing freelance talent and copywriting.
▪︎ Implementing Art-direction for multimedia campaigns and collateral that captured rave client reviews and strong business results. Successful clients include: Oracle, Veeva, Coupa, Cisco, Berggruen Institute, Juniper, and Aramark
▪︎ Analyze and improve quality standards of project management by effectively collaborating using Adobe Cloud, Sketch, InVision, Google Docs, and Keynote Presentations
▪︎ Coordinating development of storyboards, infographics, animation, user journey flows, wire-frames, print assets, and high fidelity comps to meet and exceed client expectations
▪︎ Monitor and follow up on project progression to ensure successful completion within budget - producing creative solutions for pre- and post-launch stages of new business campaigns -
Associate Design DirectorGeorge P Johnson Experience MarketingNew York, NYMar 2015 - Feb 2018 (2 years 11 months)Acted as creative lead supporting $200M IBM account. Collaborated and worked closely with strategy team to create proposals, pitch ideas and ensure that IBM's brand standards kept as top priority. Outside of IBM account, lead brainstorming sessions, conceptualized ideas, and aided in assigning projects to staff. Conferred with all stakeholders in each project or campaign to create captivating environmental experiences.
▪︎ Clients included IBM, Google, The Weather Channel, IBM Watson, US Open, Wells Fargo and Alibaba Group
▪︎ Translated briefs and marketing plans into creative concepts, client-focused visual narratives, comps, mood boards, interactive prototypes to be leveraged into presentations, and customer experiences
▪︎ Secured $2.1M in new business revenue by developing professional relations with IBM's creative stakeholders, and winning Gold Communicator Awards for Corporate Identity for The Weather Channel HQ
▪︎ Launched design revamp for "IBM Live, " event app used at more than 30 events annually -
Art DirectorReasonNew York, NYJul 2014 - Feb 2015 (7 months)Drove all aspects of creative for independent streetwear brand, consisting of t-shirts, caps, woven shirts, knitwear, premium denim, outwear, and accessories. Additionally created diffusion apparel line Homies, and drove digital strategy for UI and UX, quick prototypes, and facilitated user and usability tests for fashion e-commerce solution to stay competitive.
▪︎ Spearheaded brand guidelines to be leveraged across print collateral, products, e-commerce, and social channels
▪︎ Collaborated with design team to create new innovative products within streetwear industry
▪︎ Crafted Social Media aesthetics and concepts in collaboration with Social and Community teams activities: microsites, social posts, digital lookbooks, email campaigns, and digital advertising -
Art DirectorICERNew York, NYDec 2012 - Jul 2014 (1 year 7 months)Developed youth-oriented private label fashion brands and products, for national big-box fashion retailers, as well as lead creative direction and branding for in-house brands The Narrows and Brooklyn Cloth, distributed to boutiques and Urban Outfitters.
▪︎ Secured new multimillion-dollar juniors apparel license for Levis Strauss & Co. while building new business division, aligning with brand heritage, retailers, and market trends
▪︎ Directed photo shoots and videos, which included planning, established budgets, and location scouting
▪︎ Established creative standards for each label and worked closely with creative team to make sure all artwork meets this standard
▪︎ Supervised creative teams in creation and production of design solutions for big-box specialty stores: Zumies, Kohls, Macy's, Pacific Sunwear, Forever 21, JCPenney and Urban Outfitters -
Senior Graphic DesignerCalvin KleinNew York, NYOct 2010 - Nov 2012 (2 years 1 month)▪︎ Designed print graphics distributed to outlets, retail, and collection divisions
▪︎ Ensured adherence to brands' inspirational direction in crafting men's graphic for knitwear -
Graphic DesignerNikeNew York, NYSep 2008 - Nov 2010 (2 years 2 months)▪︎ Created illustrations, textiles, and branding for Nike brands Nike 6.0, Nike SB and Nike NYX catered to skateboarding, surf, snow, ski, BMX, and moto sports
▪︎ Produced technical packets for production of domestically and overseas goods that contained essential graphic placement, size, and embellishment techniques
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Awards
2018 Gold Communicator Awards for IBM Watson Weather Company
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@dstgeorge2, member since 2005
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Following 1
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Followers 37
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