Dan Sanchez

Providing marketing evaluations and consultations for start-up and growing businesses in the Cincinnati area. My more than thirty years of experience includes a full-range of marketing activities include: web site management and SEO; digital marketing, brand awareness; B2B and B2C marketing; lead generation; graphic design; advertising and media buying; public and media relations; product marketing; retail POP and merchandising; consumer goods packaging; trade show and event management; packaging and display production; agency/ supplier management; personnel management.

Responsible for day-to-day marketing department activities including: print and digital advertising lead generation web management and SEO, product promotion campaigns content management marketing literature & promotional materials trade shows sales and financial reporting: marketing analytics and department budgeting. Strategic Marketing: Leads marketing for US division, including all marketing communication, market & sales analysis, lead generation, and business planning. Marketing help to boost sales by 15% from

Corporate Communications: Develop and manage employee updates. Create and distribute monthly newsletters and contractor communications.

Graphic Design and Production: Responsible for design and production of sales materials, flyers, and promotional materials.

Public Relations: Working on 2015 public relations planning and activity to promote the company within the community and the groups that we serve. Create press releases. Promote company through business organizations.

Social Media: Responsible for day to day social media activity. Increased Linked In followers by 45% since January.

Web Management: Managed website migration in HubSpot. Updating content and graphics. Process mapping of customer management systems. Compiling over-view of baseline analytics and planning for 2015 target goals for new customer acquisition. Merge and append contractor and customer contact database on HubSpot CMS.

Trade Show Management: budgeting, exhibit scheduling, show management; exhibit design, logistics, collateral materials and pre-show promotion.

Web Management: Works to ensure new products and updates are posted. Using Drupal. Develop strategy, metrics, and goals and implements plans for customer portal launch promotion.

Social Media: Responsible for day to day social media activity.

Marketing Materials: Coordinate design, production, and distribution of trade literature

Brand Management: Responsible for initiating and securing USPTO registration. Managed implementation of private label branding for retailers. Examples Husky, Ridgid, Kobalt, Mastercraft, Dayton, and Speedaire.

Corporate Communications: Led team for the Berkshire Hathaway Annual Shareholders Meeting which helped to promote brand awareness with owners and shareholders at this international event since 2000.

Department Management: Managed freelancers and contractors.

Creative Development: Led in-house creative design and concepts for merchandising, product displays, and for product launches.

Graphic Design and Production: Responsible for sales materials for presentations, planograms, co-op advertising. Directed the design for retailer specific catalogs and training materials, sales literature, catalogs, flyers, and promotional signage.Supervised clearinghouse for digital images of products and application images for print and web. Ensured back up and support for product-line graphic designers.

Integrated Marketing: Ensured that all elements of an integrated marketing program are in place and in synch including advertising, trade shows, web site promotion, and product launches.

Marketing Programs: Helped launched new CH Commercial brand. Including brand ID, trade literature, advertising, PR, retail POP and trade shows.

Retail Merchandising Management: Worked with sales managers to develop coherent retail merchandising programs. Identified objectives, development of programs including planograms, graphic design, purchasing, production and distribution; assists with success analysis. Provided critical merchandizing components to sales for product line reviews. Retail partners included Walmart, Home Depot, Lowes, Menards, Meijers, Tractor Supply Co., Ace Hardware, True Value, Canadian Tire Corp.

Trade Show Management: Budgeting, exhibit scheduling, show management; exhibit design, product selection, collateral materials.

Taught classes on marketing and graphic design production to approximately 20 students each class. The AIO was a 2 year CICS and ACCSCT accredited college.

Advertising: Collaborated with senior management to develop and execute national magazine ad campaigns (‘01-’04) to promote brand awareness.

Brand Management: With Marketing Dir. created packaging designs, developed and executed launch alternate brand names (Maxus, Workhorse, Farmhand).

Creative Development: Led in house creative design, provided concepts for national ads, merchandising & product displays, creative content for PR, videos, product launches.

Corporate Communications: Led team for annual Berkshire Hathaway shareholders meeting. Collaborated with HR director to promote employee motivation programs.

Department Management: Budget and personnel management of marketing communications department.

Graphic Design and Production: Supervised department that developed packaging, sales materials for presentations, planograms, co-op advertising, and websites. Directed design of retailer catalogs training materials, sales literature, catalogs, flyers, and promotional signage.

Integrated Marketing: Worked to ensure that all elements of an integrated marketing program are in place and in synch including advertising, in-store merchandising, packaging, public relations, trade shows, direct marketing, web site promotion, and product and category launches.

Retail Merchandising Management: . Responsibilities are identifying retail objectives; budgeting; conception and development of programs; supervises graphic design, purchasing, production and distribution; assists with success analysis.

Public Relations: Liaison between product management and PR agency. Handled budgeting, product placements, created PR stories, and head up product launch programs.

Trade Show Management: Exhibit house management, budgeting, exhibit scheduling, show management and supervision of international, national, and regional shows.

Trademarks: Initiated and secure USPO registration, liaison with corporate legal counsel and outside counsel. Crafted IP policy and process.

Graphic Production: Supervised department that purchase and distributed retailer catalogs training materials, signage and POP displays, sales literature, catalogs, flyers, and and other promotional materials.

Trade Show Management: exhibit scheduling, stage & ship display materials and products, for international, national, and regional shows.