Erica Falke
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About
I am a professional artist, graphic designer and marketing superhero. I focus on the whole package from concept, brand identity, logo, and slogan to all the print and web collateral that further the brand. It's one thing to design something slick and beautiful, and quite another to create something slick and beautiful AND EFFECTIVE. That's always a goal. I have an additional goal, a more important one, of design for social change. I want my art and designs to make a difference in the world, aside from their aesthetic value. By doing design work with companies which DO effect social change, I can accomplish this.
Specialties: Graphic Design, responsive web design, wordpress, logos, brand identity, corporate design, ideation, slogans, marketing, web marketing, social media, mixed media painting, printing, copywriting, stencils, silkscreens. -
Experience
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Owner, Artist, Graphic Designer, Brand, Marketing & Social Media Wonder GirlLas Vegas, NV2007 - Present (17 years)Any and all creativity that I'm involved in as well as all the geniuses "Team Awesome" that i work with in these activities: web design (specifically Wordpress), logos, graphic design for print and web, marketing, brand identity, market research, keyword research, mixed media painting, prints, t-shirts, collage. Other bright ideas encouraged and considered.
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Creative DirectorRenaissance Power & Gas2012 - 2013 (1 year)I create print and web collateral that is on-brand. I oversee all outsourced graphic design projects to ensure standard of quality and visual excellence. Improve statistics through social media and other creative marketing tools.
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Director of Promotion and MarketingCelebrity Centre Las VegasJun 2009 - Feb 2012 (2 years 8 months)Responsible for all aspects of design for web and print, printing, surveys, video creation, video editing, photography, marketing of printed or digital matter (posters, cards, ads, banners, billboards, invitations, fliers, newsletters, seasonal and holiday displays, and all promotional materials.)
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Creative DirectorEvolutionary Enterprises, Inc2010 - 2012 (2 years)Conceptualized and surveyed all promotional campaigns, designed and produced all in-house and outer office promotions, printed, and finished all printed matter, created training and promotional videos, websites, logos, slogans/branding, banners, posters, newsletters, signage, gift bags, trophies, stickers. Organized and directed any outsourced creative teams.
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Director of Promotion and MarketingMcIntosh Marketing2004 - 2010 (6 years)Responsible for artwork, business cards, trade show promo and merch for all new and recurring business ventures, video editing, website edits, building Wordpress sites, keyword research, market research, social media, blogging.
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Co-founderCaffeine Web Design2005 - 2008 (3 years)Web Design
Web Development
Wordpress
Social Media
SEO
Hosting -
Senior Admin ExecutiveSuccess Makers, Inc.2004 - 2005 (1 year)Promotion and Marketing for new website clients
Sales
Debugging projects
Human Resources
Single-handedly created and managed an entire design and development team of expert web designers, programmers, videographers, photographers, Wordpress gurus, etc. which could accomplish ANYTHING creative or technical for the web.
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Affiliations
AIGA member
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Skills
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Elsewhere on the Web
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On Coroflot@drexel, member since 2012
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Following 1
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Followers 3
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