Drew Gallo

- Supported the launch of a new e-commerce platform by designing UX improvements based on consumer behavior research, achieving increased KPIs and conversion rates.
- Created prototypes of digital product concepts, influencing new business objectives.
- Helped support product databases and marketing campaigns through the creation and implementation of various design and code assets.

- Managed and improved the UX for 11 alternative news sites (including LA Weekly) by designing and launching entire site-wide redesigns, which led to significant increases in key performance metrics.
- Researched, planned and designed several native iOS + Android mobile applications from conceptualization to final interface assets which saw an improvement in metrics and mobile ad sales.
- Researched, planned and designed the UX for a local places and events website and app.

- Led small teams of student employees and graduate students to craft various digital products for business and academic clients.
- Created and negotiated the sale of a downtown concierge and location app.