Darren Rooney

My most defining trait is my work ethic. From concept, straight through to completion, I believe experience is measured in knowledge and proven ability. That the best teams are diverse, not in terms of gender or ethnicity, but in their thinking. That learning is about more than just filling a mind; it's about embracing a problem and bringing it to fruition from every conceivable angle. I think that the most analytically-valuable minds are not those who know the most, but can do the most with what they know. Finally, I believe that design is a craft; it is as much an art as it is a science. Even when its tasks teeter towards the mundane, it's something to take pride in, to be passionate about, to enjoy. These are the values that ensure my work is to the highest standard - produced at a fast pace with an exceptional level of attention to detail..