Doug Buckle

Lets put the humans back into design thinking.

We've all seen it. Too often that new product looks the parts, has the latest tech but somehow doesn't become part of our lives. Its time we start with the user, not the next model number.

Through workshop hosting, insights sessions and understanding the whole business model, we make better choices for the way we develop products and services for global brands.

Now it’s time to apply this better approach to the new world of connected products. It’s a category that is sweeping and changing all industries – the Internet of Things. At last we have an opportunity to design and develop products, but do it in the way that software has been working for years. Iteratively. Learn, release, learn release…

At Creator we take our consumers on this journey, as they live with and love our products, our products can be remotely updated and upgraded to grow with them. 20 years’ experience navigating human centred design applies perfectly to the development of products in the Internet of Things.

Experience with global brands across:

- Understanding users and turning into actionable insights

- Using form language to define Brands

- Concept and creative design

- Product design and development

- Product roadmap and planning

- Strategic manufacturing relationship development

- Retail and instore optimisation

- Internet of Things – design / development specialist