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Sony Retail Outpost
2008 Sony Retail Outpost Design.
Play. Capture. Watch. Create. Listen. Read.
In designing a retail outpost for Sony, the branding experience was crucial to the project. SE is a play on the company name, Sony Entertainment, and the word "see", commenting on the relationship between the consumer and product. Appropriate signage using the branding experience was also designed for the space.
The space plan creates fluid movement as it promotes interest, drawing one into the space through the display of energy, relating to the rapid speed and color of technology.
