Deb Monkman, Experienced Marketing and Graphic Design Professional in Chicago, IL

About

I am a passionate top-performing marketer who drives results, loves new challenges, is a motivated self-starter, thrives in a dynamic fast-paced environment, and strives for excellence and efficiency. My strengths are in empowering sales and business development leaders, identifying gaps in processes, developing and executing strategic initiatives, and creative project management.

Specialties include: Digital and Print Advertising; Art Direction; B2B Marketing; Budget Management; Collateral Development; Content Creation; Cross-Functional Collaboration; Demand Generation Campaigns; E-mail Campaigns and Promotions; Graphic and Web Design; Inbound Marketing Campaigns, Internal and External Communications; Lead Generation, Marketing Strategies; Product Launches; Project Management; Social Media Strategy; Trade show and Event Planning; Training; Vendor Management and Negotiation; Website Content Optimization; Writing and Editing.

Adobe Creative Suite (Acrobat, Illustrator, InDesign, Photoshop); Marketing Automation (HubSpot and Marketo); Microsoft Office (Excel, Outlook, PowerPoint, Project, Word); Social Media (Facebook, LinkedIn, Twitter, Hootsuite); CMS (Sitecore, Sitefinity), Salesforce, Google Analytics; Volusion; Mac & PC Platforms

Education

Visual Communications Graphic and Web Design

Illinois Institute of Art

2002 - 2005

Experience

Digital Marketing Manager

SIRVA WORLDWIDE RELOCATION & MOVING

Oakbrook Terrace, IL

Global Relocation and Moving Company Relocation Business Unit Digital Marketing Manager Responsible for managing digital marketing globally for the relocation business. Strategic focus areas include SIRVA.com, lead/demand generation (paid and organic), SEO/SEM, social media, internal/ external communications, and the technology and/or agency support behind these key areas. * Launched global website in Feb 2020 which combined 16 regional sites into 1 global site with a language translation technology. New features include updated UX/UI, navigation, self-identification, learning center, and search functions. Results included: * Organic MQL web leads grew by 43% YOY. * Organic SQL web leads grew 46% YOY. * Closed deals increased 101%. * Increased lead prospects to the top of the funnel by 73% by shifting media spend and advertising channels as well as adding integrated lead generating campaigns. * Increased keyword rankings to page one of the SERP by 138.3% YOY with advanced SEO content strategy. * Developed global and regional content and translation process to improve consistency, organization, and transparency. * Supervise 1 full-time direct report and 2 summer interns. LITTELFUSE, INC.
MARKETING CONTRACTOR

Freelance Marketing Contractor

Chicago IL, United States

Contracted work that consisted of consulting on annual marketing strategies, assisted with social media campaign execution, graphic design creation of print collateral, and database administration execution for several B2B and B2C companies. PHILIPS
Marketing Communications Specialist

Global Electrical/Electronic Manufacturing Company

Chicago IL, United States

Industrial Business Unit Developed, scoped, and drove integrated demand generation, awareness, and product launch campaigns. Worked closely with internal stakeholders and multiple departments to help lead inbound marketing for the Industrial Business Unit. With the successful implementation of new processes, programs, and campaigns we were able to consistently improve our reach year over year. * Increased lead prospects into the top of the funnel by 19% by creating additional collaboration with external partnerships. * Marketing qualified leads to sales grew 11% with enhanced marketing automation efforts. * Constantly above industry average e-mail metrics: OR 37%, CR 6%, CTOR 19%. * Social media engagement increased by over 140% with a newly focused social strategy. * Developed engagement campaign process including checklists, templates and presentations. to improve consistency, organization, and transparency across the business unit. * Developed specific business unit content/voice standards and guidelines.
Marketing Communications Coordinator

PLATT LUGGAGE INC.

Chicago, IL

Marketing Communications Coordinator Assisted in developing marketing department for new Roadway Lighting business unit. Delivered high-quality integrated marketing communications campaigns support of strategic corporate and product marketing objectives. Coordinated PR initiatives including press releases case studies and advertising. Negotiated and arranged third party vendors for creative design video production web design/ maintenance translators and printers. Managed trade shows sales events training created timelines budgets collateral and graphics. * Improved customer awareness of new product line by managing educational webinars including presentations presenters and statistical reporting. * Effectively inputted iPad usage for sales team including coordinated usage for trade shows and events which offered up to the minute information available remotely. Professional Case Manufacturing Company

Awards

NAED tED Magazine Best of the Best - Digital/Social Medial Campaign | 2017 Littelfuse

AVA Digital Award - Finding Relays Campaign | 2017 Littelfuse

Certificate of Excellence - Special Events | 2013 - 2014 Center on Halsted

Employee of the Quarter | May 2008 Platt Luggage, Inc.

Affiliations

Industries

Skills

Elsewhere on the Web

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On Coroflot

@djm12697, member since 2006

Followers 3

Deb Monkman

Associate Gear Designer

Letter and Script Engraver (Banknote) Apprentice