Dipen Desai, Strategic Design, Brand Management and Accessory Design in Pondicherry, India

About

I'm passionate about good design. I have nine years commercial experience in strategy, communication and design management. I can align the brand’s philosophy and product range with its business goals.

Specialties: Luxury & lifestyle goods, Print, Research & design directions

Core Competency

Opportunity mapping, Brand strategy and communication, Design management, Trends research & analysis, Product development & Line extensions

Education

PGDPD Lifestyle Accessory Design

National Institute of Design

2004 - 2007

Conceptualise products that accessorise and support people while adapting to their living patterns. Courses: Design Drawing, Colour application, form study: character development, transition, detailing & surface ornamentation, Materials and processes, Design Management, Design concepts and concerns, Psychographics: analyzing lifestyle patterns and forecasting consumer trends.
BFA Applied Arts

Maharaja Sayajirao University of Baroda

1998 - 2002

Applied Art Principles of visual design, logo, typography, photography, illustration, stationary, publication, packaging, exhibition, interior, and advertising design.

Experience

Brand Manager

Hidesign

Dec 2006 - Present (17 years 11 months)

In the six years at Hidesign I have tried to bring in cohesiveness in product development and brand communication. Through research and consumer feedback I have helped the brand to look inwards and understand itself from the eyes of its customers. This has led to significant changes in the product lines and communication.
Graphic Designer - Project

National Institute of Design

May 2004 - May 2005 (1 year)

National Institute of Design exhibit design at the India International Jewellery Show in 04 & 05, Mumbai

Graphic Design
Visual identity for the NID exhibit included graphics for the Theme wall, Design process boards, colour theme for interiors and Brochure design
Visualiser

Clea Public Relations

Sep 2002 - May 2004 (1 year 8 months)

Event design, Accessories, Press kits, Brochures, Design documentation

Project: CMAI Apex Awards: The Golden Scale - brochures, backdrops, press kits, entry forms, invites, trophies, hoarding, stage props, sponsor panels, banners, shirts, gift cheque, laminates, etc.

Clients: Population First, Compuage, Park Hotels, Loft, Market Masterminds, Anita & Me, K Sera Sera, Resort, Royal Palms, Seagrams, TVS Motor Company.
Correspondent & Photographer

Hammer Publications

Jul 2002 - Sep 2002 (2 months)

Awards

Nov 06

Chevrolet SRV Super Style Contest by GM at LFW 06/07, Mumbai.

Joint winners Nandita Mahtani of Ananya & Dipen Desai.

March 02

Public Relations Society of India (PRSI) award for best campaign design on social awareness.

Skills

Elsewhere on the Web

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On Coroflot

@dipendesai, member since 2005

Followers 7

Dipen Desai

Director and Associate/Full Professor, Myron E. Ullman Jr. School of Design, College of DAAP

Director, Industrial Design