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Strategic Designer (Co-Founder)
Stockholm, Sweden
Nov 2022 - Present (2 years)
A strategy, design and artefacts studio.
Designing all the things that are yet to be.
Stay tuned.
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Senior Design Lead
H&M Group
Stockholm, Sweden
May 2022 - Nov 2022 (6 months)
Gig. Shape strategies and actions for H&M Group and it's companies. Set up of studio capability. Prototyping Strategies, Speculative Design, Changemaking, Innovation.
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Director of Experience Design
Nordic Morning (Aura)
Stockholm, Sweden
Jan 2021 - May 2022 (1 year 4 months)
Gig. Shape design capacity, Strategic Offering and actions for the group, the agency and clients like FHM, Kérastase and MSD.
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Head of Creative & Prototyping
itch
Stockholm, Sweden
Jan 2019 - Jan 2021 (2 years)
Leadership Board. Head of the makings of things in Gothenburg, Oslo, Stockholm ~30 makers. Part of leadership team.
Red Dot Awards 2020 Arlanda express visual identity.
Gold Davey Awards 2020 Direct Link visual identity.
Innovation, speculative design, Business Design and Strategy prototyping.
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Design Strategist
itch
Stockholm, Sweden
Sep 2018 - Dec 2018 (3 months)
Branding, Design and portfolio strategy. Strategic visions, business analysis, design portfolio, design advisory...
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Senior Creative/Art Director
Creuna
Stockholm, Sweden
Apr 2017 - Sep 2018 (1 year 5 months)
Shape design capacity and prototyping. Head of the Swedish Parliament, Arla, Hyresgästföreningen to name a few...
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Creative Director (Co-Founder)
Magic by iStone
Stockholm, Sweden
Jan 2015 - Apr 2017 (2 years 3 months)
Leadership Board. Start Up - Building studio and processes for autonomous UX/Design. Including competence management, mentoring, design and pitching process. Art Direction, visual identities, service design strategies, concept development, UX-strategies. Magic's set within a larger IT-consultant agency iStone. Cramo, Mekonomen, Comfort, Hallon, Spendrups, Kronans Apotek, Telenor...
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Creative Director
Cloud Nine
Stockholm, Sweden
Apr 2014 - Jan 2015 (9 months)
Leadership Board. Shape design capacity. Davey Awards 2014 film for TiVo launch Sweden.
Swedish Design Awards 2013 information design.
// Building studio and processes for autonomous UX/Design-team, design and pitching process...
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Senior Art Director
Cloud Nine
Sep 2011 - Apr 2014 (2 years 7 months)
Art direction, app development, service design, concept development, visual identities, digital strategy, portfolio management. TiVo, Com Hem, Posten, SLL, SPP, Hallon, Svenskt Trä and BMW.
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Senior Art Director (Co-Founder)
Summer Design
2002 - Aug 2012 (9 years 9 months)
Leadership Board. Founder - Art Direction, visual identities, brand strategy, communication strategy, adverts, roll outs, brand application, interior design, commercial, consumer brands. Recruitment, team management. Fabege, Björkliden Fjällby, Getinge, Lokus, Amnesty, Mars, Atkins, Isostar, Teknikföretagen, Aftonbladet, TT and ICA. Plus new ones; Danderyds Tennis Club, Wyback, Delta Bank...
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Managing Director (Co-Founder)
Summer Design
2005 - 2008 (3 years)
// Beside my daily work as Art Director I under this period held the position as Managing Director. Handling a merger and move. New sales focus and people and methods.
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Art Director
IconMedialab
1999 - 2002 (3 years)
Art Direction, concept development, service design, app design, UX, Visual Identities. Working in Nairobi, London and Stockholm. VW, Volvo Ocean Race, Letsbuyit, Telia Sonera, Vodaphone...
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Art Director/Designer (Co-Founder)
12" Designers
1996 - 2002 (6 years)
Leadership Board. Founder - Art Direction, visual identities, interior design and illustrations for Consumer Brands, organisations and commercial areas. Levis Stores, TT, Umeå City.
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Art Director Freelance
Gazoline Advertising
1997 - 1999 (2 years)
Art Direction, visual identities, illustration, room management and interior design for travel industry and B2C.