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Advertising/Packaging Creative Director
GOLDBERG COINS & COLLECTIBLES INC.
Present
* Lead and Supervised Print/Packaging Projects - concept, design, layout, proof, delivery * Determined appropriate ad/packaging schedules, timing and media * Negotiated contracts, rates, positioning, new opportunities * Press Release/Digital Media Liaison * Website front-end maintenance and design * Design/produce Social Media/Blast Emails * Art Direct photo shoots for advertising, packaging and specialized campaign related print projects * Detailed digital retouching
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Packaging Creative Director, Consumer Goods/Entertainment/Packaging Industry
MGA Entertainment
Los Angeles, CA
* Directed, mentored and inspired creative product/package design direction, branding explorations * Ideated, innovated and maintained brand development through objectives and strategic planning * Collaborated artistically and strategically with internal and external resources * Generated and built upon internal and external departmental relationships, partnerships, and communication to drive on-brand packaging, signage and retail graphics * Art Directed consumer product and lifestyle/fashion photo shoots * Supervised set design development for talent and product photo shoots * Developed innovative retail/consumer packages to support new marketing and product initiatives * Initiated package improvements/possible cost reductions with domestic and International counterparts * Managed Licensed packaging, collateral and advertising approvals * Lead, mentored and supported design team * Managed division budget and cost controls
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Product and Graphic Design Manager, Health and Beauty Industry
OPI Products
North Hollywood, CA
* Originated and implemented advertising and packaging design concepts for multiple trade and Consumer product promotions * Designed annual nail color and new product collections along with supporting graphic and packaging assets for beauty industry and consumer markets * Conceptualized and directed product and fashion photoshoots * Established marketing project plans, product and packaging timelines to ensure promotion and collection success * Monitored and provided monthly report of all directly implemented product programs * Collaborated with creative, marketing and editorial departments in order to ensure that branding across all product programs was cohesive * Directed and supervised artistic internal and external design services in executing promotion and collection related collateral for marketing, advertising and trade shows 2