Diane Wasserman

Diane Wasserman Design provides thoughtful graphic design supporting integrated
marketing communications solutions with innovative thinking, positioning and branding
that creates value for businesses.

As principal and creative director of the company, Diane has extensive creative design
experience in life sciences, financial services, high tech, consumer products, business to
business and higher education. The company provides strategic creative solutions for all
marketing communication needs; generating leads, increasing revenue and awareness of
services/products/brands within target audiences and industries.

Create graphic design solutions to support cross-channel marketing programs for the reproductive and oncology specialty testing units. Responsible for the franchise branding of products and services to support division revenue goods. Re branding; product launches; full marketing campaigns; communication materials for patients and physicians; advertising; direct mail; clinical support materials; trade show exhibit graphics for
national shows and event promotional materials.

Create print graphic design solutions to support marketing communication programs for Staples Contract Division. Focused exclusively on the office products and business services needs of medium to large-sized companies.

Develop graphic design solutions to support marketing communication programs for consumer, higher education, not-for-profit and business clients. Graphic design solutions include direct mail, print collateral, advertising, brand identity, packaging and web.

As Senior Art Director, my responsibilities included art direction and graphic design in the conceptual development and creation of worldwide communications for Polaroid’s consumer and professional imaging product lines. This involved the creative development of numerous campaigns, product launches, new and redesigned product line packaging. I also supervised and hired freelance support teams.

Responsible for the graphic development and execution of Direct Response campaigns for the Business Retention and New Service launches of AT&T.