Diane Pascual, Illustrator / Designer in San Francisco, CA

About

Experienced Graphic Designer, Illustrator, and Entrepreneur | Helping Creatives Thrive in the Digital World

Welcome to my profile! With over 15 years of experience as a versatile Graphic Designer and Illustrator, I have had the privilege of collaborating with renowned companies such as Hasbro Studios, Salesforce, Net Health, Skechers USA, Adobe, agencies, and startups. Throughout my career, I have honed my skills in creating captivating visual experiences that resonate with audiences.

In the past 7 years, I have also embraced the role of a business owner, successfully establishing and managing my digital e-commerce shop, "The Gypsy Goddess." Through this venture, I offer a diverse range of resources, including Photoshop brushes, fonts, and licenses for seamless patterns to companies worldwide. As a testament to my expertise, I have been featured on prominent platforms like Creative Market, Dribbble, and Adobe. Additionally, my passion for sharing knowledge has led me to create compelling content on my YouTube channel, where I write, produce, film, and edit tutorials for fellow creatives seeking to master designing topics in Photoshop. Let's connect and collaborate to unlock the limitless potential of visual storytelling.

Education

Visual Development Summer study abroad in Florence, Italy - Pleinair Painting

Academy of Art University

2013 - 2013
Master of Arts in Visual Development for Animation

Academy of Art University

2009 - 2013

Visual Elements of Story Character Design Layout Design Drawing from Imagination Pre-Production Story Development Color Theory Watercolor Landscape Painting Clothes Figure drawing Genres in Science-Fiction & Fantasy
Bachelor of Science Graphic Design

Art Institute of CA San Diego

2005 - 2007

Graduated with Honors

Experience

Founder + Designer + Illustrator + Online Educator

The Gypsy Goddess LLC

San Francisco, CA

Mar 2016 - Present (8 years 9 months)

Created a digital product line on Creative Market (an e-commerce exclusive platform for selling digital products), of 50+ branded graphic design templates, fonts, Photoshop & Procreate Brushes, illustrations, vector sets, and social media templates. Created PDF guidebooks and documentation for each product and brand style guides. Small licensing deals with Adobe Discover, PicCollage, Creative Fabrica, DesignCuts, and Shein. Creating tutorial videos on surface pattern designs, graphic design tips, and classes on YouTube and Skillshare. Featured on the Creative Market Blog, "How to Find Design Clients During a Lockdown." Featured on the Dribbble blog, "Knowing your audience and Building a Creative Empire"
Freelance Illustrator & Designer

Net Health

United States

Jun 2021 - Aug 2021 (2 months)

Creating visual designs for wall art spaces through Net Health office in Pittsburg. (Remote) Designed 8+ wall spaces in line with brand style guides.
Adjunct Instructor

Academy of Art University

San Francisco, CA

Sep 2016 - Sep 2017 (1 year)

Part time instructor in the Media Communications Department teaching an undergrad course called "Multimedia Trends and Formats" and a graduate class online, "Social Media Branding and Promotion". Teaching the fundamentals of a marketing campaign, branding their product or a business, understanding basic design principles for social media branding across all media platforms to create a cohesive branding and messaging, testing the market and learning about competitive analysis between brands and businesses.
Art Director & Illustrator

Salesforce

San Francisco, CA

Nov 2016 - May 2017 (6 months)

Designed illustrations and graphics for Trailhead internal learning modules online. Involved in designing merchandise for enablement and keeping with corporate brand style guides, illustrated characters and storyboards for different learning modules "trails". Created animated GIFs for instructional content for internal Trailhead learning modules. Led a small team of designers in creating artwork for Trailhead learning modules and made reviews toart and design content in collaboration with content writing team. Designed a series of branded characters for "Salesforcelandia" Characters. Created large scale graphics, digital banners, event branded logo for Chicago event "Immersion Days 2017"
Visual Designer + UI/UX

First Flight Communications

El Segundo, CA

Dec 2014 - Dec 2016 (2 years)

Created marketing collateral for print and digital, designed wireframes and concept mockups for client websites. Site mapping and Information architecture, high fidelity mockups and iterating on feedback and reviews. Worked with offshore developers on preparing files for final development.
Product Designer + Illustrator

Hasbro Studios

Burbank, CA

Mar 2015 - Jun 2015 (3 months)

Freelanced in house as a product designer and illustrator. Worked on the Disney Princess properties and Frozen line, for small dolls and fashion dolls line. Designed concepts and illustration for pitches to Disney and Global sales meetings, created control art for dolls and accessories in Adobe Illustrator for product turnarounds, helped with PIQs, putting together model sheets for factories overseas as a style guide.
Freelance Illustrator/ Storyboard Artist

Skechers USA

Manhattan Beach, CA

Mar 2015 - Mar 2015

Designed and developing look of animated characters for an animated video commercial and developing assets in Adobe illustrator. Illustrated and designed key frame poses for animation, walk cycles, and visual style guide for Skechers Modern Comfort Shoe Video. Helped with and collaborated on storyboards.
Visual Designer + UI/UX

Nassimi LLC

Jan 2012 - Dec 2013 (1 year 11 months)

Designed marketing collateral for two CPG brands under Nassimi Textiles, Symphony Collection and Nassimi brands. Designed two marketing websites for Nassimi.com and Symphonycollection.com, liaison between developers and stakeholders, worked with VP of Marketing to iterate concepts and designs to final production, developed wireframes, UX functionality, UI design, site architecture, and delivered final graphics to developers, and presented final designs.
Freelance Graphic Designer and Art Director

Self-Employed

Aug 2006 - Dec 2011 (5 years 4 months)

·Provided art direction and created theme concept, look, and illustration for California Center of the Arts’ 2007-2008 season collateral

·Designed and produced San Diego County Treasurer Tax Collector’s 2007 Annual Report

·Designed United Nations Association of San Diego’s Water for Life benefit campaign in Surfshot magazine. Developed series of web banners and print collateral.

·Designed layout banners, posters, T-shirts, and packaging for Infosonics Corp.’s Verykool cell phone marketing and advertising campaign.

·Created, designed, and illustrated series of posters aligned with philosophy and inspired learning models of Lahl and Egan Consulting.
Writer and Illustrator

Self-Employed

San Francisco, CA

Oct 2009 - Jun 2011 (1 year 8 months)

Self-published and promoted novel at Comic-Con Artist Alley, via website and social media, and by selling copies to local bookstores including Isotope Comic Book Lounge in San Francisco.
Web Producer & Visual Designer

Life Technologies (Thermo Fisher)

San Diego, CA

May 2008 - Feb 2009 (9 months)

Content and asset management of global and international sites, managed site database for different product pages based on marketing, promotions, and advertising. Designed digital ads, web banners, product promos for business landing pages. Communicated with stakeholders and worked with marketing teams on producing digital design assets. Cross collaborated and consulted with individual product and business owners on multiple projects.

Worked with a web team of five team members such as Sr. Designer, Programmer, Interaction Designer, Project Manager, and Product Manager to design UI screens for payments and shopping cart web pages and collaborated on web style guides.

·Created graphics for UK new product launch promotions and marketing campaigns.

·Updated and managed site pages in database for U.S. and international sites.
Illustrator and Designer

Hurley Accessories: The Wheat Group

San Diego, CA

Oct 2007 - Apr 2008 (6 months)

Product Designer & Illustrator designing Hurley backpacks and accessories, reebok luggage, etc. in the soft goods industry.

Industries

Skills

Elsewhere on the Web

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On Coroflot

@dianepascual, member since 2008

Following 7
Followers 6

Diane Pascual

Level 3 - Interior Project Architect / Technical Lead

Graphics Design and Social Media Manager