Diana MacLean

Art direction and design of branding, identity, and stationery projects from initial inception through to completed printed pieces. Includes sketching, illustration, typographic treatments.

Handles all client interface, proposal writing, timeline and budget development, print quote and print bid requests, as well as invoicing. Upholds deadlines and due dates.

Concept and execute design solutions for advertising platforms; print and point-of-sale design; packaging dieline updates; label and packaging production for IZZE Sparkling Juice Beverage.

Art direction and design of website, outdoor advertising, print, and event collateral for Colorado initiative Beforeplay.org. Maintain brand look throughout design of various campaign medium.

Photo shoot art direction and planning, working closely with photographer and stylist on location scouting, wardrobe selection, and model casting for Beforeplay.org.

Maintain—and extend—brand looks through digital ads, website updates, social media, promotions and print collateral, for Celestial Seasonings, IZZE, Rudi's Bakery, Beforeplay.org, and Earth Balance.

Responsible for sports equipment catalog; updating images, refreshing page layout, typography and colors. Performed all production and pre-press files. Conducted press checks.

Developed cake mix packaging, including setting dielines, adhering to food labeling guidelines. Created packaging mock-ups for client presentations.

Freelance work for various companies in the Denver/Boulder metro areas.

Conceptualize editorial design solutions for front-of-book sections and one feature per issue in collaboration with art and editorial teams; work independently from art direction.

Retouch and color correct photography, proof images, prepare all photography for print.

Art direction of photo shoots including initial concepting, communicating visual look and feel to photographers and stylists; select props and wardrobe appropriate for shoots.

Proof internal soft proofs and review bluelines; sign off on bluelines in art director’s absence.

Maintain art team organization, including updating wall as necessary; tracking feature and story status through editing rounds; invoicing photography purchases.

Design and execute media kit, including production; obtain print bids and source print vendor; color correction of photography; create mock-up for internal presentation.