Connecting user experience with purposes

Dhana Dhanasarnsombat

San Jose, CA

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About

Nice to meet you! I am a design professional with over 15 years of experience in user experience design. I have worked in both design agencies and in-house setups and have had the opportunity to be a part of every stage of the product development process - from ideation to commercialization.
Education
- Bachelor of Arts Visual Communications
  
  The Illinois Institute of Art at Chicago
  
  1999 - 2002
Experience
- Sr. Principle UX Designer
  
  Oracle
  
  Oct 2021 - Nov 2023 (2 years 1 month)
  
  Led design projects that transformed Sales applications and design systems into consumer-grade, user-centered driven solutions.
  
  Developed ideal design concepts for the next generation of CPQ (Configure, Price, and Quote) addressing end-to-end quote cycle.
  
  Collaborated with product managers to develop product requirements and user experiences for various sales applications, including sales forecasts, reports, pricing engines, and rollup data.
  
  Collaborated with the Core Design Team and other product design teams to develop a framework and specifications for the recommendation component.
- Design Director
  
  Sharp NEC Display Solutions
  
  Sunnyvale, CA
  
  Nov 2017 - Oct 2021 (3 years 11 months)
  
  Collaborated with the GIS team and design agencies to develop new products from the concept stage through launch.
  
  Created the design strategy, product requirements, and brand identity for GIS's first commercialized product, GuestView Guide - a digital concierge for vacation rentals.
  
  Created study plans for the GuestView Guide pilot launch, identifying requirements for revenue-generating features and validating new product features.
  
  Supervised and managed UX design work and UI developments fulfilled by contracted design agencies and software development firms.
  
  Established a sprint process for planning and developing product concepts and requirements.
  
  Planned and facilitated ideation workshops and design sessions with NEC executives from the headquarters.
- Associate Creative Director
  
  Ericsson Mediaroom
  
  Santa Clara, CA
  
  Apr 2014 - Nov 2017 (3 years 7 months)
  
  Led the UX team designing the next-generation, cross-device, cloud-based media delivery platform.
  
  Collaborated with the product management team to define product requirements, define a product roadmap, and establish a customization framework.
  
  Outlined design goals, use cases, and deliverables for each sprint design work.
  
  Defined the scope for usability study, design benchmark, and projects for RITE (Rapid Iterative Testing and Evaluation).
  
  Presented and pitched MediaFirst's design framework to potential clients.
- Lead Designer
  
  Samsung - Mobile Lab
  
  San Francisco, CA
  
  Jun 2013 - Mar 2014 (9 months)
  
  Collaborated with multidisciplinary lab members on designing mobile-centric features highlighting new technologies and the untapped potential of mobile devices.
  
  Developed design framework of the infrared-enable remote control feature for mobile devices.
  
  Provided preliminary UI design of Samsung Gear 2 based on the primary usages and potential 3rd party service integration.
  
  Coached junior designers on the design process, documentation, prototype development, and presentation design.
- Lead Designer
  
  Samsung UX Innovations Lab
  
  Jun 2011 - May 2013 (1 year 11 months)
  
  Collaborated with project leads on identifying product concepts that Samsung could commercialize in a 3-5 year timeframe.
  
  Gathered information that verifies/supports the concepts and the opportunity spaces. The information included market trends, competitive analysis, and technology assessment.
  
  Develop prototypes, demos, and executive presentations that illustrated business opportunities, value propositions, scenarios, and critical aspects of the proposed concepts.
- Sr. Visual Designer
  
  Frog Design
  
  San Francisco, CA
  
  Jul 2006 - Jun 2011 (4 years 11 months)
  
  Developed interface design, wireframes, motion design, and design guidelines for various digital experience projects. Types of projects include the mobile interface, desktop interface, retail signages, set-top-box, software, and websites.
  
  Conceptualized augmented reality user interface for Intel digital signage proofs-of-concept featured at CES and the National Retail Federation Conferences.
  
  Delivered the UI design and framework for awarding-winning projects, including IGT's casino management software, HP all-in-one Touchsmart PC, and Synopsys website.
Awards

2023

GuestView Guide: Award Winner of GNEX 2023's Best Innovation Category

2022

GuestView Guide: Award Winner of Perspective Magazine's Best Consumer Product Category

2014

Ericsson Mediaroom MediaFirst Awarded Best in Show at IBC

2012

1 of 12 Outstanding Inventor Award

An A1-Grad Invention Disclosure

2011

Patent: Apparatus, methods, and computer-readable storage medium are provided for security provisioning at a communication device

2010

Guest lecturer at School of Industrial Design, Academy of Art University.

Intel Digital Signage Proof-Of-Concept featured during Paul Otellini Intel Keynote, CES 2010

2008

Blogger’s Choice for Embeddable Widgets in Mashable’s Open Web Award for Clearspring Launchpad

1st prize for best productivity enhancement technology at G2E for IGT sbX Media Manager (SB Director)
Industries
- Advertising
- Consumer Electronics
Skills
Elsewhere on the Web
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On Coroflot

@dhanadhana, member since 2005
- Following 4
- Followers 22

Dhana Dhanasarnsombat

Assistant Professor - Educator, Communication Design, Myron E. Ullman, Jr. School of Design

Systems Administrator, Visible Futures Lab (VFL)