Dede Yasjkur

Position Description

Reporting directly to the Marketing Manager South East Asia, primary duties and responsibilities is to manage the brand image at retail and wholesale stores.

In charge of all in-store branding and point of purchase - including window displays, seasonal point of sale and branded fittings and fixtures.

Manage graphic art department overseeing production of all brand content creation, as well as working alongside Sales and Retail teams to facilitate Integrated Trade Marketing Initiatives within retail and wholesale stores.


Scope of Work Includes :


1. Responsible for all visual artwork creation & brand marketing communication tools across retail and wholsale stores

2. Responsible for planning, design, creation and installation of all point of sale matreials for retail and wholsale stores

3. Working with and sourcing suppliers and contractors to produce point of sale and branded displays for retail and wholsale stores, achieving the best possible quality with agreed budget.

4. Responsible for creation of seasonal pop and brand display catalogues for retail and wholesale use.

5. Planning and implementing trade marketing initiatives for retail, wholsale stores.

6. Coordination with sales, product and retail teams to provide feedback and measured results on trade marketing activites.

VM Department • Head Office

Position Descriptions

Scope of work includes:
• Responsible for producing innovative ideas for all visual elements of collateral design
• Responsible to enhance the aesthetic appeal of window displays, center point and in-store displays.
• Make a plan whole designs collateral in every years for reflect festive or seasonal themes, such as Idul Fitri, Holiday, Imlek, Christmas and small event in the entire the stores
• Making strategic plan visual concept and design for Grand Opening and New Store Project
• Making standards and policy about design template "Point Of Purchase" and ensure uniformity of appearance for all stores.

Scope of work includes:
• Responsible for producing innovative ideas for the visual elements of advertising campaigns
• Responsible for all design project and supervising production of printing material
• Meeting with clients for jobs that require special handling
• Conduct presentations for every job that I make to clients and superiors

Scope of work includes:
• Working a brief from creative director & copywriter for generating ideas to present to the client
• Working on designs to produce an effective advertising campaign
• Commissioning specialists, such as artists and photographers, to work on projects
• Managing projects and working within a budget
• Editing the final results for presentation to the client.