"Design should do more, so you can be more."
Being determined comes naturally to me. I like the steep hill, the far target. Challenge brings me forward. Small wonder I’m a designer. It’s weird work. Everybody’s perspective, after all, is particular. We can hope to share it, try to describe it, but when we’re ready to be real: what’s that look like? How do we show it?
Being visual is powerful. It means I can see you and help you be recognized. Design, really, is beauty that makes sense and makes relationships. Whatever the medium, whatever the trend, truth is truth. If we look closely, we can make it plain.
SERVICE
If you know your story, I know how to tell it at a glance. That means crafting a graphic approach that’s compelling and coherent across identity systems, campaigns, print, online, collateral, presentations, packages, videos, booths, and wherever else you’re meeting your audiences. I often work on retainer, because my clients know I get to the point, regularly and well.
STEPS
Creativity is a fancy word for change. We’ll build yours one piece at a time. (you + me)
First, we aim for where you want to end up. If your agency or marketing department has defined your positioning and goals, we’ll know what we’re after. If you’re not there yet, I know some expert strategic writers that can put purpose in our practice. (I know some other useful folks, too, and I’m happy to share. We’re all smarter together.)
Next, we’ll get to failing. Concept-driven exploration of possible expressions of your vision gives us room to try on a variety of concrete options and consider what works best. We’ll discuss, narrow, decide and pursue.
Finally, we’ll fine tune, test and produce the solution we’ve selected. When you measure the results, you’ll see the difference deep collaboration can deliver. That’s what comes of careful planning, tenacious expedition and close consideration. No way up but through.When it’s your turn, let's begin 408.805.5423.
2017 Gold Communicator Award Winner • Featured in Graphis Annual Reports 2014-2016 Publication • Featured Winner: American Inhouse Design Awards Winners • DxMA 2015 Awards Winner • 2015 Communicator Award Winner • Featured Winner: American Inhouse Design Awards Winners • DxMA 2014 Awards Winner• 2013 Communicator Gold Award of Excellence—2013 Communicator Gold Award of Excellence winners • 2013 DxMA Awards--Gold: Interior Graphic Design of the Mobile Xperience Center,
Silver: Corporate Communications "In Here" Campaign, Bronze: "In here" Ads • 2013 DxMA Awards: Corporate Communications; 1st Place: Cepheid, “Cepheid 2012 Annual Report” & 2nd Place: Cepheid, “Internal Posters "Here" Ribbons”. Integrated Online & Print Campaign; 2nd Place: Cepheid, “CTNG : Restrain it or Contain It” 3rd Place: Cepheid, “Ride Against TB”.
Tradeshow: 2nd Place: Cepheid, “ECCMID 2013”. • 2012 Bronze Telly Award Winner
Contributing in the designs/creatives with SuVolta • 2011 Work Featured: Discovery Channel's American Chopper Senior vs Junior Fall. Contributing in the designs/creatives with Cepheid: Work shown on Discovery Channel's American Chopper Senior vs Junior Fall 2011 • 2007–2009: Awards--Contributing in the designs/creatives with ODA/WCG following awards:
Communicator Award Winner,
In-Awe Award Winner,
World Wide Web Health Award Winner,
W3 Gold and Silver Awards Winner
3W Award Winner
American Design Award Winner
APEX award winner
Horizon Interactive Award Winner and Art and Wine Festival Winner •
Contributing in the designs/creatives with Duarte Design: Horizon Interactive Award Winner,
Art and Wine Festival Logo Winner
Additional Honors & Awards
Mohawk Award Winner