Dani Elle

Business Development, Marketing, Design, Social Media, and anything to assist in the design and production of custom, custom rental, and portable exhibits.

Manage clients with sales, design, and project management of portable, modular, and custom rental trade show exhibits to strengthen clients’ trade show marketing programs and improve their return on investment. Detail oriented project management with multiple deadlines. New business development. Attend trade shows as required.

Showcraft‘s expertise blends strategic design, value engineering and integrated services for:
• Exhibits – Trade Shows, Kiosks & Fixtures
• Events – Meetings & Company Sponsored Events
• Environments – Corporate Lobbies & Signage

Manage clients with sales and design of custom trade show exhibits to strengthen clients’ trade show marketing programs and improve their return on investment. Detail oriented project management with multiple deadlines. Travel for meetings, installations, and attend trade shows as required.

Accomplishments:
● Collaborate and manufacture custom exhibitry for Texas Instruments DLP® Projectors for local, national, and international trade shows. Including displays for their Nascar Mobile Marketing unit.

● Support Texas Instruments DLP® Projectors by helping their customers properly display live projectors for the Consumer Electronics Show:
- Mitsubishi Digital Electronics America
- InFocus Corporation
- Optoma Technology

● Support Texas Instruments DLP® Products with implementing endcap merchandise displays into major U.S. retailers:
- Circuit City Stores Inc.
- Best Buy Co., Inc.
- Costco Wholesale Corporation

Manage 774 clients with sales and design of portable and modular trade show exhibits. Assist clients with hardware, graphics, financing, and decision making. Educate clients of product's maximum potential to fit individual needs.

Accomplishments:
● Accountable for 20% if sales expectations at Corporate Headquarters.
● Exceeded sales expectations by 800% within 18 month period.
● Establish new accounts with major corporations.

Collaborate with the marketing department on implementing event marketing collateral. Includes generalizing brand identity of the corporate exhibits through graphic design. Perform conceptual design duties for the design department as the design schedule requests.