Alok Kumar, Lead UX Designer at The Geeks Lab in Gurgaon, India

About

10 Years' experienced Certified Usability Analyst, expert in developing Design Strategy & User Centered Design For Website, Mobile & Print, followed by developing Brand identity with rich Creative Designing and Art Direction. Agile process oriented for creating Task flow, Information Architecture, Data Gathering, Wireframe & Prototypes for making a rich User Experience.

PROFESSIONAL PROFILE

I get excited when my work has the potential to expand horizons, open doors and sell with a smile. I have a healthy level of digital knowledge coupled with a concept-driven education and strive for the best in User Experience, creativity and rationality. Deep expertise in online and print design strategy, information architecture and brand development. I am ready for a challenging new role in a forward-thinking agency / Brand.

SKILLS

 User Centred Analysis

 Task Analysis

 Navigation Structure

 Information Architecture

 Data Gathering

 Screen Flows

 Heuristic & Usability Review

 Wireframe (Low / High Fidelity)

 Prototypes

 HTML / CSS / UI / Open Source

 Brand Identity (Logos & Colour Themes)

 Creative Team Handling

 Print Advertisement (Conceptual / Rich Designs)

 Corporate Presentations

 Axure

 Balsamiq

Education

CUA(Certified User Analyst) User Centered Analysis & Conceptual Design (Usability & UX)

Human Factors International

2014 - 2015

CUA (2015 - 5469) User Centered Design | Usability Testing | Task Analysis Navigation Structure | Information Architecture | Data Gathering Screen Flows | Heuristic & Usability Review | Wireframe (Low / High Fidelity) | Prototypes
Bachelor of Arts (Hon's) History

IGNOU

2002 - 2007

BA, History Hon's.
Arena Multimedia Specialist ( AMS) Multimedia

Arena MUltimedia

2003 - 2004

20 Months course of Multimedia softwares including Graphic Designing, Conceptualization, Web Designing, 2D & 3D animation, Video editing.

Experience

Lead UX Designer

The Geeks Lab

New Delhi, India

Aug 2015 - Present (9 years 3 months)

- Design Strategy & User Experience for various Platforms [ Mobile (IOS / Android), Web ]
- Responsible from Planning to execution of the User Centred Designs
- Low / high fidelity wireframe / prototype development using Azure / Moqups / Sketch / Marvel
- Heuristics Review & Usability testing of the product
- Data Gathering and Research Analysis
- Task Flow & Use Case identification
Lead Creative Designer (UI / UX Design)

Bharti Retail Ltd. (Easyday Stores)

Gurgaon, India

Dec 2011 - Present (12 years 7 months)

Key Result Areas
• Designing User Centered Design (Keeping our Persona in Mind) for Easyday.
• UX Strategy & UI Design for www.easyday.in
• Conceptualization & execution of Monthly / Weekly campaigns/ads for the growth of footfall in easyday stores.
• Visualization & execution of the concept for building brand identity.
• Making Interactive Corporate Presentations (Powerpoint / Flash)
• Responsible for Campaigns to be used cross platforms (Print / web)
• Managing Artworks for Print in 4 different languages through In-house Creative Team & Outsourced agency as well.
• Manage the artwork / delivery process with external agencies.
• Responsible for Photo shoots (Lifestyle / Products / Models) for Easyday apparels.
• Exploit new system and process to build up better business.
• Exploit New Look & Feel and identity for the Brand and come with New Idea for a better business.
• Leading In-house Studio of easyday (Retail Store of Bharti Retail)
Lead UI / UX Designer

Pixo Interactive

Noida, India

Aug 2010 - Dec 2011 (1 year 4 months)

Key Result Areas
 Key Result Areas
 Leading Design team, Resource allocation and taking Care of all the UX /UI projects.
 Responsible for UX Strategy & UI Design of Portal and Website, Theme Implementation for web / Mobile
 HTMLization in Table / Div based layout
Design Lead

Octan Media Limited

Gurgaon, India

Aug 2008 - Jul 2010 (1 year 11 months)

 Leading a team of Inactive (Web) and Print Designers.
 Designing and overseeing designing of websites, Emailers, Newsletters. Finalizing the creative concepts
 Client interactions, participating in client briefs, to understand the design needs (Web/ Print) and suggest creative concepts.
 Deliver the final design product (Web/ Print) and ensure the billing is done by the Client Servicing/ Account Management team.
 Managing project timeline, resource utilization, project delivery.
 Designing and getting designed the Print Collaterals as per client requirements/ Target Audience
Senior Designer (Graphic / Web)

Timeus Interactive

Gurgaon, India

Sep 2006 - Aug 2008 (1 year 11 months)

Key Result Areas
 User Interface (UI) Design for the Website
 Finalizing of Creative Concepts
 Website Design (Flash and Non Flash Based)
 Campaign Microsite Designs
 Designing of E-Mailers (eDMs)
 Newsletter Designs
 Designing of Web Banners (Flash & Non Flash)
 Client Interactions
Micromet Group

Micromet Group

New Delhi, India

Jan 2005 - Sep 2006 (1 year 8 months)

 Web Page Designs  UI / Home Page Design and Overall Website Designs
 Web Banners  Emailers
 Flash Games and Flash User Interface
 Print Collateral Designs (like: Posters, Fliers, Standees, Brochures and Banner Ads)

Affiliations

HFI Certification (User Centered Analysis)

AMS (Arena Multimedia Specialist)

Skills

Elsewhere on the Web

n

On Coroflot

@designeralok, member since 2005

Following 3
Followers 3

Alok Kumar

Assistant Professor - Educator, Communication Design, Myron E. Ullman, Jr. School of Design

Systems Administrator, Visible Futures Lab (VFL)