Itamar Medeiros, Designer, Speaker and Workshop Facilitator in Heidelberg, Germany

About

Itamar Medeiros, from Brazil, currently lives in Germany, where he works as Director of Design Strategy at SAP.

Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, United Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

As an Information Design specialist, served as board member of the Brazilian Society of Information Design, and held several lecturing positions including Lecturer of Hypermedia at the Department of Design of Universidade Federal de Pernambuco (UFPE), Assistant Professor of Cognition and Information Technologies at the Information Systems program of Faculdade Santa Maria, and Assistant Program Director of the Visual Communication Department of Raffles Design Institute at DongHua University, China.

Itamar was awarded with DISTINCTION in the MA Design Practice at Northumbria University (Newcastle, UK) for his thesis “Designing the User Experience: Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments”.

Specialties: Interaction Design, User Experience Design, Information Design, User Research, Interface Design, Design Management, Graphic Design, Web Design, Internet, Information Architecture, Usability, Infrastructure Modeling, Utilities, AEC, GIS, E&C, Advertising, Marketing, Creative Direction, Art Direction, Photography, Cross-Cultural Communication, HTML, Computer Software, Branding, Corporate Identity, CSS, WYSIWYG, Flash, Photoshop, Dreamweaver, Illustrator, Coaching, Teaching, Shanghai, China

Education

MA Design Practice

Northumbria University

2007 - 2008

Awarded with DISTINCTION in the MA Design Professional Practice (http://www.northumbria.ac.uk/sd/academic/scd/study/pgdesign/propactice/) at Northumbria University in Newcastle upon Tyne (UK), with the thesis “Designing the User Experience: Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments”
PgDip Information Design

Universidade Federal de Pernambuco

2000 - 2001

Dissertation Title: "Beauty is in the Eye of the Beholder: a panorama of the discussion on Usability and Aesthetics issues on the Web", 2002
BA Industrial Design

Universidade Federal de Pernambuco

1998 - 2000

Major: Graphic Design
BS Electrical Engineering

Universidade de Pernambuco

1992 - 1994

Major: ELECTRIC POWER SYSTEMS; Minor: CIVIL ENGINEERING;
Colégio Atual

1988 - 1990

Experience

Director of Design Strategy

SAP

Heidelberg, Germany

Jan 2021 - Present (3 years 10 months)

In this position, I drive the Product Design vision of SAP SuccessFactors across our product line, ensuring cohesive product narratives, while documenting our strategies with guidelines, and establishing best practices and strategy principles.

I also oversee our Design Strategy practice ensuring thoughtful execution across the entire product line, continuing to build our toolbox of frameworks, best practices, and processes
Senior User Experience Designer

ROAMWORKS Research & Development GmbH

Oct 2012 - Present (12 years 1 month)

In this position, I envision, research, design and validate new workflows and user interaction models for M2M and wireless remote asset monitoring and management applications, synthesizing user experience strategy, product management vision, user needs, and technology constraints to design and deliver user interaction prototypes, UI guidelines, high-fidelity UI mockups, and HTML/CSS code that optimize product usability, usefulness and user delight.
Principal Consultant

{ design@tive } information design

Jan 2004 - Present (20 years 10 months)

{ design@tive } information design is a design consultancy that helps new businesses with their brand development, web site traffic growth, web site UI and advertising revenue, as well as helping with the ideation, conceptualization and prioritization of requirements for new products and/or services.
Lead Product Design Strategist, SAP SuccessFactors

SAP

Heidelberg, Germany

Dec 2018 - Jan 2021 (2 years 1 month)

In this position, I help drive the Product Design vision of SAP SuccessFactors across our product line, ensuring cohesive product narratives, while documenting our strategies with guidelines, and establishing best practices and strategy principles.
Local Coordinator, Shanghai

IxDA

Sep 2007 - Oct 2012 (5 years 1 month)

The Interaction Design Association (IxDA) is an international non-profit organization with a mission to advance the discipline of Interaction Design. We do this by creating platforms for our members to gather on, such as a 10,000+ member discussion list, annual conferences and local events. As local coordinator for Shanghai, I help the community organize events and facilitate face-to-face meetings that provide a platform of information/knowledge sharing, as well as networking opportunities.
Senior User Experience Designer

Autodesk

Aug 2011 - Oct 2012 (1 year 2 months)

In this position, I envision, research, design and validate new workflows and user interaction models for industry leading 3D design products, synthesizing user experience strategy, product management vision, user needs, and technology constraints to design and deliver user interaction prototypes and standards that optimize product usability, usefulness and user delight. I also evangelize next generation platform standards and work cross-functionally to evaluate, design, build, and test new product solutions.
Lecturer

Ecole de Design Nantes Atlantique

Apr 2011 - Apr 2012 (1 year)

Lecturing position at Ecole de Design Nantes Atlantique on their Transcultural Design Campus in Asia (http://www.lecolededesign.com/en/postgraduate-studies/transcultural-design-asia/teaching-staff/) delivering workshop and providing student orientation.
User Experience Manager

Autodesk

Jan 2008 - Aug 2011 (3 years 7 months)

In this position I manage a team of user experience professionals who's duties include user research, interaction design, visual design, and usability engineering for Autodesk's Infrastructure Modeling Product Line based in Shanghai, producing computer software for desktop Geospatial Information Systems (GIS) and Web Mapping.
Product Designer

Autodesk

Oct 2007 - Dec 2009 (2 years 2 months)

Autodesk is the world's leading design software and digital content company, offering customers progressive business solutions through powerful technology, products and services. Its recently established new research and development center in Shanghai with 1,500 employees is the biggest R&D center among multinational firms in China.

My roles at Autodesk include: researching and validating clear and achievable interaction design specifications for the company's computer software products based on user input; translating customers needs into innovative design solutions; optimizing product usability, learnability and customer satisfaction; creating and documenting conceptual designs and feature specifications.
Assistant Program Director, Visual Communication Department, Shanghai

Raffles Education Corporation

Oct 2006 - Dec 2007 (1 year 2 months)

Raffles Design Institute is an enterprise of Raffles EducationCorp, which established its first college in Singapore in 1990, and is today the leading education group in Asia, with 15 Raffles Design Institutes in Singapore, Mumbai (India), Bangkok (Thailand), Kuala Lumpur (Malaysia), Sydney (Australia), Ho Chi Minh (Vietnam) and Auckland (New Zealand), and eight in China located in Shanghai, Beijing, Huizhou, Changchun, Guangzhou, Ningbo, Changzhou and Wuhan.

My roles at Raffles Design Institute included: manage an international faculty body of 27 teachers, coordinate two BA programmes (BA Hons Visual Communication & BA Hons Design for Multimedia), both validated by Northumbria University (Newcastle, UK); write/adapt/adjust the curriculum (module descriptions, lesson plans, and teaching materials) of the Interactive Media Design Diploma program.
Interactive Media Lecturer, Visual Communication Department, Shanghai

Raffles Education Corporation

Jul 2005 - Oct 2007 (2 years 3 months)

Raffles Design Institute is an enterprise of Raffles EducationCorp, which established its first college in Singapore in 1990, and is today the leading education group in Asia, with 15 Raffles Design Institutes in Singapore, Mumbai (India), Bangkok (Thailand), Kuala Lumpur (Malaysia), Sydney (Australia), Ho Chi Minh (Vietnam) and Auckland (New Zealand), and eight in China located in Shanghai, Beijing, Huizhou, Changchun, Guangzhou, Ningbo, Changzhou and Wuhan.

My roles at Raffles Design Institute included: writing/adapting/adjusting the curriculum (module descriptions, lesson plans and teaching materials) of the Interactive Media Design Diploma program, particularly the Human-Computer Interaction (HCI) related modules, such as User Interaction Design, New Media Development, and e-Commerce.
Assistant Professor

Faculdade Santa Maria

Mar 2003 - Jun 2005 (2 years 3 months)

Teaching the Human-Computer Interaction modules (Cognition & Information Technologies, e-Commerce) at the Information Systems undergraduate program at FACULDADE SANTA MARIA, Brazil.
Board of Directors

Sociedade Brasileira de Design de Informação

Jul 2003 - Dec 2004 (1 year 5 months)

The Brazilian Society of Information Design (SBDI) is a scientific society that brings together scientists, lecturers and graphic design professionals, raising awareness of problems regarding the management and production processes of visual information.

I served a two-year term as the treasurer of the BRAZILIAN SOCIETY OF INFORMATION DESIGN (http://www.sbdi.org.br/inst/diretoriaant_2003_2005.htm).
Senior Consultant

Fundicao Design & Technology

Jun 2003 - Jun 2004 (1 year)

Fundicao was the first design and usability research company to establish at the "Porto Digital", which is the Information and Communication Technology Cluster with a focus on software development, with over 100 companies that generate more than 3,500 jobs and is responsible for 3,5% of Gross State Product of Pernambuco, in the Northeast of Brazil.

My roles at Fundicao included: planning Information Architecture for new media projects; research & development of usability solutions for software interfaces;
Lecturer

Universidade Federal de Pernambuco (UFPE)

Mar 2002 - Mar 2004 (2 years)

Teaching position of Hypermedia classes at the undergraduate graphic design program at the Design department at the UNIVERSIDADE FEDERAL DE PERNAMBUCO, Brazil

Coordinate research activities of the design interns at the HYPERMEDIA LABORATORY (http://www.virtus.ufpe.br) at the UNIVERSIDADE FEDERAL DE PERNAMBUCO, specifically in the area of distance education technology.
Freelance Photographer

Jul 1998 - Mar 2004 (5 years 8 months)

Covered major Music Festivals in Pernambuco, Brazil:

-Abril pro Rock;
-Pé-no-Rock,
-S.O.S. para Vida.

For samples of my photography work, check my portfolio (http://designative.vila.bol.com.br).
Creative Director

fishy [ interative media ]

Mar 2001 - Jun 2002 (1 year 3 months)

In May 2007, GLOBAL TECH and PIXEL8 merged their operations under a new brand, launching FISHY. The new company starts with a portfolio of over 60 clients and a team of 30 professionals.

My roles at PIXEL8 included: planning Information Architecture, Branding and Advertising strategies for companies/products on the Internet; design web sites in the company's portfolio;
Art Director

Icorp

Mar 2000 - Jun 2001 (1 year 3 months)

Icorp is an interactive media agency specialized in planning and development of digital enterprises, with more than 10 years of experience operating in Brazil.

My roles at Icorp included: execution of Information Architecture, Branding and Advertising strategies for companies/products on the Internet; design, implement and maintain websites in the company's portfolio;
Web Designer

Radix

Jun 1999 - Jun 2000 (1 year)

Radix was the biggest search engine in the Brazilian Internet. Radix's engine is based on robots that automatically index Internet pages, adding 500,000 sites per day to its database. The service was rendered obsolete by the rise of Google.

My roles at Radix included: brand development; web site UI; advertising/brand strategy; Interface Design of software of both Desktop Applications and the Internet.
Graphic Designer

CESAR

Feb 1998 - Jan 2000 (1 year 11 months)

C.E.S.A.R, Recife Center for Advanced Studies and Systems, is one of the main providers of Information Technology and Communication solutions for the Brazilian market. C.E.S.A.R has the international CMM level 2 certification for its software development process. In addition, it is an institution recognized by Brazil's Science and Technology Ministry to perform R&D projects for hardware producing enterprises.

My roles at C.E.S.A.R included: Interface Design of software of both Desktop Applications and the Internet, collaborating with Software Engineers and Project Managers on producing documentation; Execution of advertising campaigns, specifically for the web; design, implement and maintain web sites in the company's portfolio.
Multimedia Resources Manager

Sociedade Brasileira de Cultura Inglesa SA

Jan 1995 - Dec 1997 (2 years 11 months)

Design, implementation and supervision of the MULTIMEDIA LANGUAGE LEARNING CENTRE at the BOA VIAGEM unit of the company (http://www.cultura.inglesa.com.br); write lessons plans, adapting the several module outlines to include computer-assisted language learning (CALL) activities; train personnel for the use of multimedia resources as support to teaching English as a Second Language.

Awards

MA with distinction in Design Practice at Northumbria University (Newcastle, UK) for his thesis “Designing the User Experience: Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments”

Affiliations

Brazillian Society of Information Design (http://www.sbdi.org.br/)

Industries

Mobile Apps

Skills

Elsewhere on the Web

R
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k

On Coroflot

@designative, member since 2002

Following 1
Followers 4

Itamar Medeiros

Director and Associate/Full Professor, Myron E. Ullman Jr. School of Design, College of DAAP

Director, Industrial Design