Design Artiste

Successfully developed and coordinated graphic design projects from concept through completion, including development of brand and corporate identity, website, advertisements, annual reports and sales collaterals. Collaborated with client to create vision, conceive designs, and consistently meet deadlines and requirements. Created and conducted highly persuasive sales and marketing presentations. Expertly highlighted product features to achieve client objectives. Created logos, packaging, point-of-sale items, trade show/retail displays and flyers. Developed reputation as design innovator, frequently called upon as a resource to solve challenging problems or take projects in a new creative direction. Worked with marketing group on advertising, collateral and web marketing programs.

Successfully translated product concepts into concrete designs for product image, promotional materials, and sales collateral. Created design themes and graphics for marketing and sales presentations, advertisement, product video commercials, and company website. Participated in team efforts to produce streamlined production of national advertisements for magazines and taxi toppers. Key Achievements: Ó´ Created brand identity - designed Ó´ Contributed to expansion of client product video advertisement used for base by 60% by consistently delivering placement on digital media kiosks in top creative marketing results and ensuring national DMA zones. Rapidly became complete client satisfaction. the go-to source for projects requiring a Ó´ Earned acknowledgment from "creative twist". client executives for communication Ó´ Developed and created distinctive new deliverables that targeted desired product labels for gourmet olive oils for audiences and articulated the value of launch in the North American market. products and services. Concept was selected by the client from Ó´ Created and maintained social media a number of presented ideas. profiles such as Facebook and Twitter, Ó´ Insured brand consistency by develop- increasing organic and referred traffic ing an "Image Toolbox" which serves as by 100%. a guide for other team members.

Created new design themes for marketing and collateral materials. Collaborated with creative team to design and produce computer-generated artwork for marketing and promotional materials. Worked with marketing group to create concepts for advertising campaigns, direct mail campaigns and sales collaterals for various clients. Key Achievements: Consistently recognized for fresh and innovative ideas and applications. Ó´ Successfully produced logos, print and with vendors and key clients. advertisements, brochures, annual Ó´ Took on many of the responsibilities reports, posters, technical illustrations working directly with external clients on and maps. branding strategies and messaging. Ó´ Developed new art-proofing system Ó´ Assumed the lead role in pitch that increased the overall quality of team meetings due to strengths in production and improved customer presentation and negotiation skills, and satisfaction by 97% helped close major accounts ($300K to Ó´ Established trustworthy relationships $500K contracts). Portfolio available online at www.designartiste.com