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Russian Matryoshka Measuring Cups
I loved the idea of Russian matryoshka measuring cups, and I created personalities that would eventually do the talking for this product. I dressed the Measuryoshka in authentic Russian clothing that would emphasize the origin of the concept. To further increase their appeal and attractiveness I attributed human characteristics to them – they’re cute, funny, and adorable – so I took this as the creative springboard for a concept where these measuring dolls playfully explored and interacted with the cooks using them.
The product launch was a big hit with customers – Measuryoshka’s amusing, friendly nature gave it a self-driving PR momentum across both trade and consumer press.
