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KRA
To achieved 50% contribution of overall sales in solar product basket through Leading Mechanical Design Team for all solar Home & Lighting products for better aesthetics and values to customer and business to company. To deliver all New Product Development aligned to Sales & Marketing with customer aspirations value & cost competitiveness. * Solar Post Tops and Bollards : Developed and introduced 10 OFF-GRID Solar landscape lighting Products through identified new suppliers of Solar outdoor Lighting in China for quick product introduction and launch in market. * Solar Lantern : Designed and Developed Solar lantern for rural kids from concept to final product through in-house Design Control & manufacturing outsourcing in China * Solar Home : Completed Design and Development of Solar Home Lighting System SH650 for Rural market. All design management is done in-house with tooling in India. * Developed New Range of OFF-Grid PCU from range of 1 Kilowatt to 10KW through in-house design control and manufacturing in India. * Achieved 90% Product conversion based on the requirements and customer voices through Sales & Marketing team to understand market requirements, both technically and commercially and align the HAVELLS NPI accordingly. * IFC certification : Got certified the Design and functional Quality of the Solar Lantern through IFC/World Bank-supported Lighting Global Quality Test Methodology. The lantern is displayed on Lighting Global website for international market. * Lead marketing communication with Architectural & Design Structural inputs for LII-2016, REI-2017, RENEWX 2018 & REI 2018 Exhibition & all Print Media design for Solar OFF-GRID & ON-GRID product introduction to market from HAVELLS INDIA LTD.
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Sr. Manager - Innovation (Design)
Philips Electronics India Limited
Work Period From to End Date: Aug 2015 KRA : My Key Result Area includes Product Design architecture and integration, also to ensure the coherence of each project by making product design strategies along with Product Managers /customers in respect of constraints and objectives received and to implement successful product solutions. The activities were as below: * Product & User Analysis: Benchmarking for the new product idea and set out the key Design specification along with product marketing team. * SIPD (Strategic Innovation Product Development ) & Concept Phase: Brainstorming and conceptualizing design ideas with a keen eye on the aesthetic sensitivity through drawings, sketching/rendering skills, 3D models, 2D detailing and other CAID software tools. * Prototype Development: Generate all design specifications needed for product development (shapes, materials, ergonomics, colors, textures, processes, manufacturing techniques, production graphics, tooling and quality) for creating of prototypes using RP, Sand casting, mock-ups (model) & Sheet metal fabrication. * Competition Product Analysis: break Down Analysis after required parameter testing of competitive benchmarking for functions & performance. * Design Consolidation: Responsible for generating inputs for manufacturing by means of Detailed drawing with material and dimensional tolerance. * Source Selection: Evaluation of existing Co-makers/venders for compatible facilities for development. Working with Source and Supply Group for selection of a suitable vendor for manufacturing. * Tool & Mold development: Development of tools required as per design at selected Co-maker. Evaluation of first lot samples .Control & Guidance to tool maker for refinement. * Product release: Limited lot production, evaluation of full product with quality release processes.
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Deputy General Manager - Solar Industrial Design
HAVELLS India Limited
Work Period From
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Manager Business Development
DESMANIA Design Pvt. Ltd.
Work Period From KRA : Business development through marketing & PR. * Guarantee the quality of services and ensure that project delivery dates are met. * Manpower planning and utilization of resources in company through vendor management. * Design project presentations to internal / regular customers for each project that meet the needs of project reviews and to communicate the design approach.
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Industrial Designer - Product Development Center
Whirlpool of India Ltd.
(PDC) Work Period : From Jan 2004 to Date Sept 2005 KRA : Revenue Generation through Innovation, Design for Export and value Engineering * Innovation Lead for the Branch. New Ideas and Concept Development. * New Product development and customization for Export customers * Design Drawing through Rhinoceros and Production Drawings * Total Cost Planning ( cost reduction & value addition) Projects undertaken: * Fan in Direct Cool Refrigerator- Concept generation and form/shape exploration of duct. * Door Handle for New Launch- Developed handle mounting without modifying its aesthetics and original form. * Control panel on Freezer Frame- Concept, Graphics and prototyping for EFT. * Bottle Separator cum holder for new launch- Concept of rotational and snap type bottle Separator. * Thermostat Control Box: New aesthetics for Control box in direct cool refrigerator. * Instruction Manual Design for Genus 180L Refrigerator- Visual Instructions including illustration of new features. * Stickers Design and product Graphics for New Direct cool refrigerator (Genius 180L).
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Industrial Designer - Tech
APSOM INFOTEX LTD.
Lead for Rhino Work Duration From KRA : Product Design and Rapid Prototyping Technology. * Product Support- for CNC milling Machine for small Prototypes. training and Customer demonstration through Customer visits on Pan India basis. * Created and demonstrated special Industry packages for introduction in Jewelry Industries & Shoe industries through Combing 3D Cad & 3Axis CNC milling Machine. * Coaching to all new Customer for Milling and 3D design after sale of the product . * Responsibilities: To promote Design Solutions offered by Acme through Exhibitions, Seminars and Demonstrations. Extra-Curricular & Personal Information * Computer Graphics, Interior Designing etc. * Participated in various design competitions across the globe. * Hostel Cultural Role of Honor for the year 1999-2000. * Institute Cultural Citation award for the exception contribution to the field of Dramatics, year 1997-98. * Cultural Citation award for the exception contribution to the various activities of Fine Arts and Photography, year 1998-99
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Assistant Manager - Product Design
Acme Ltd.
Work Period : From Sept 2005 To Date : March 2007 KRA : My main responsibility was to generate new approach for shelter design for quick erection and telecom equipment design for user friendliness and easy installation. Some of the main Projects successfully include the following activity: * New cabinet design for telecom equipment. Redesigned 5KW PIU for better Aesthetics and Compact Form to Reduce Cost and to save on extra space required in installation. * Expert in PUF shelter Design for all type of customization for export as well local Indian customers in telecom sector. * Managing a small team of Mechanical & Electrical engineers for development. Taking lead in innovative product designing and sole responsible for any new product design/styling. * Innovation & creativity for new system design: Foldable shelter system for quick installation and disaster management. Cold storage chain system concept building. Modernization of Vegetable seller by system design for freshness and hygiene.