Steven Haught
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About
I am a seasoned designer with 24 years of experience in many areas of the creative process. As a team of one for the past 7 years, I have witnessed the interactions between creative and marketing that lead to successful and unsuccessful campaigns. As a result, I’ve realized the need to create new campaigns that interweave print, social media, and a web presence, to increase response and conversion rates.
Design Philosophy
Successful campaigns are developed with the end goal in mind. Using that goal as a foundation, a campaign is created with specific milestones to track progress, adapting when necessary. Brands (identities) are built by consistent use of logo and images in a creative way over time. Consistency in message, look, and feel (emotion) needs to be noticeable across all the areas of marketing. This is most difficult in the social media arena. I have learned that with a plan, social media is manageable, but never controllable. -
Education
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MA Biblical ExpositionPensacola Theological Seminary1998 - 2002
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BFA Graphic DesignThe University of Akron1985 - 1989
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Experience
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Creative Director/PresidentdesignDilemmaSep 2005 - Present (19 years 2 months)• Creative and brand identity consulting focusing on small businesses and ministries
• Specializing in a personal touch, designs that focus on a person’s or organization’s personality or character -
Director of Creative Services / Graphic DesignerClearwater Christian CollegeSep 2006 - Jun 2014 (7 years 9 months)• Brand development, brand strategy and identity standards
• Designed and directed projects from concept to completion
• Creatively managed projects to stay within very tight budgets
• Established vendor relationships to maximize production and lower costs
• Created an organizational system for file management
• Hired and developed a creative team of 3-5 student workers each semester, instructing them in basic photography, Photoshop, and design
• Collaborated with admissions, athletics, and fine arts departments to increase attendance, awareness, and to maintain brand consistency
• Served on the website, social media, and blog committees providing creative, technical, and research assistance
• Made recommendations based on website and email analytics
• Designed, recommended, and developed implementation strategies for email campaigns -
Graphic DesignerAccelerated Christian EducationJul 2003 - Sep 2006 (3 years 2 months)A.C.E. is a publisher of Christian school materials. Responsibilities include pdf workflow management and design of marketing materials. Assisting the Graphic Manager with creative direction, management of staff, computer issues, job tracking, and vendor contact.
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Skills
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Elsewhere on the Web
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On Coroflot@designDilemma, member since 2014