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Creative Director / Design Director / Brand Strategist
Jonathan de Lagarde
New York, NY
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About
Jonathan de Lagarde is a fashion designer, creative director, master storyteller and orchestrator who has led a critical and commercially successful career spanning over 20 years and two continents.
His experience in the industry is multifaceted and diverse, helming creative leadership roles at brands such as The Gap, Nike (where he was based in Hong Kong and served as Head Designer for the Asia Pacific Region), Fila, Pyer Moss, and Diadora s.p.A.
Jonathan has been regularly featured in publications such as GQ, Vogue, Surface Magazine, and The New York Times, among others, and was part of a select group of global designers invited to compete for the International Woolmark Prize.
In addition, his work was chosen by the Accessories Counclil of America as their 2023 ACE Award Winner for Sustainability.
Currently he is the Creative Director for Global Pop Icon Ciara & NFL QB Russell Wilson for their brands LITA by Ciara, & Good Man Brand, respectively.
In addition, his ability to create and execute independent brands have consistently put him at the forward edge of fashion, whether as the Creative Director and Co-Founder of the New York based eponymous brand named GAR-DE, or as the designer and Creative Director of Los Angeles based menswear brand Arcady, both of which are lauded by critics, stylists, and celebrities. -
Education
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BANew York University1997
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Experience
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VP of Design, Men's & Women's Apparel, Footwear & AccessoriesNov 2020 - Present (4 years)• VP of Design for all brands within the House Of LR&C - Good Man Brand, and LITA by Ciara.
• Work directly with Co-Owners Ciara and Russell Wilson to create brand initiatives and seasonal objectives.
• Top emerging brand in Nordstrom modern department, and assortment buy maintained at 2019 levels, versus an industry average of 30% decline during the pandemic.
• Execute detailed collaboration with marketing, merchandising, graphic & print designers, and sales teams to drive product stories and narratives.
• Global travel for trend & fabric research, and product development, working with artisans and vendors for both footwear and apparel in Italy, Japan, China, and South America.
• Implemented a successful approval process which catered both to a strict development calendar and the fluid schedules of an NFL quarterback and a global pop icon.
• Directly responsible for all areas of apparel & footwear design, from seasonal concept, color, & trend, to product design, fabrication and trim sourcing, factory sourcing, art direction.
• Manages a team of 8 designers, plus freelancers.
• Front facing ambassador for all three brands to media & press outlets. -
Design ConsultantMay 2021 - Aug 2021 (3 months)
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CREATIVE DIRECTORLos Angeles, CA2016 - 2019 (3 years)• Creative Director for LA based direct to consumer elevated menswear brand which became a perennial favorite for stylists and celebrities.
• Directly responsible for concept/color/trend, product design, fabrication and trim sourcing, factory sourcing, art directing, development/approval process.
• Global travel for trend research, fabric tradeshows and product development.
• Custom fabric development done in Los Angeles, Japan, and Italy, while overseeing production in LA, Europe and Japan. -
VARIOUS CONSULTING PROJECTSConsultant2011 - 2017 (6 years)Iconix Apparel Group / Artful Dodger - Creative Direction Consultant
GLG Research Group - Consulting Council Member, Retail
Wilson Sporting Goods - Creative Direction Consultant -
CREATIVE DIRECTOR, SPECIAL PROJECTSLos Angeles, CA2015 - 2016 (1 year)• Produced textile strategies and direction, high level illustration, and technical/fit packages.
• Delivered, executed, and managed a complete brand footprint providing direction for graphic stories, marketing strategies, internet presence and retail execution.
• Created and conceived high level conceptual themes, and collections for the Diadora Sportswear Collection. -
CONSULTING DESIGNERMEN-CHUEN FIBRELos Angeles, CA2014 - 2016 (2 years)• Oversaw design, concept, and global development processes.
• Created modern sportswear collections using advance technical fabrics and production techniques.
• Conceived and executed proof of concept designs for a Men’s & Women’s Private Label fashion brand utilizing cutting edge technology solutions to enhance and simplify the lives of urban professionals world wide. -
CREATIVE DIRECTORSELESTENorrmalm, Sweden2014 - 2016 (2 years)• Tapped by a Sweden-based brand group to design and develop a high end women’s outerwear brand for the European market.
• Regularly flew to Stockholm to lead Concept-to-Creation presentations for strategic investors and retailers. http://www.seleste.se
• Conceived and directed all product development from sketching to sourcing to final product.
• Designed a 10 piece luxury capsule using a focused fabric palette and a tight, minimalist color story. -
DESIGN DIRECTORFILANew York, NY2008 - 2014 (6 years)• Accounted for more than $100MM in total revenue, with product represented in over 1,000 doors nationwide
• Directed and managed the overall creative direction and product development process for Fila Sport.
• Led as the primary ambassador to outside partners and executive officers to ensure brand vision, design, and trend aligned with corporate business objectives.
• Managed, trained, and mentored a cross functional team of ten designers and artists. -
CO-FOUNDER/CREATIVE DIRECTORGAR-DENew York, NY2008 - 2011 (3 years)• Conceived and created overall brand profile and design ethos. Acted as Creative Director for both the Men’s and Women’s full collections
• GAR-DE was a New York design collective and brand specializing in directional high end apparel for men and women.
• Retail doors include Barney’s New York, Harvey Nichols Hong Kong, Intermix and over 70 more doors domestic, and abroad in Europe, the Middle East, and Asia and Dubai. http://www.gar-de.com
• Able to penetrate 30 retail doors with a fledgling brand in a challenging economy, with $1m in total revenue. -
DESIGN DIRECTORBaltimore, MD2007 - 2007• Served as mentor and manager to Associate and Assistant Designers
• Designed and presented seasonal concepts and collections to our team and customers under aggressive time lines
• Acted as key senior partner in nurturing the brand identity and created distinctive Under Armour apparel offerings with a dynamic, timeless design vision.
• Interacted cross functionally with PLM’s, Developers, Patternmakers and Fabric Developers on seasonal line development, including Fit Sessions. -
DESIGN DIRECTORHong Kong, Hong Kong2005 - 2007 (2 years)• Provided leadership in business processes and design excellence within product and graphic design across multiple categories.
• Directed a team of six for the Asia Pacific and Global regional apparel markets, based in Hong Kong.
• Conceived and implemented design creation processes to guarantee product excellence and effectively build the brand.
• Created short and long-term design vision and strategies for the apparel business categories.
• Collaborated with other apparel product teams (i.e. marketing, sales), and business units (i.e. footwear, equipment, retail) to ensure continuity regarding design strategies and brand positioning.
Head Designer - Nike Basketball, Asia Pacific 2005 – 2006
Design Director - Nike Basketball / Running / Lifestyle, Asia Pacific 2006 - 2007 -
DESIGNERNew York, NY2003 - 2005 (2 years)• Traveled overseas to South Korea to oversee sample creation process to ensure garments are correct for bulk production.
• Researched, developed, and negotiated prices for innovative new fabrics with overseas mills.
• Managed a cross-departmental team of designers and graphic designers.
• Responsible for the overall concept and design for the Men's Activewear division, a segment which contributed $150M to the overall sales of the Old Navy.
• Designed a full collection covering all categories, including the first offering of moisture management tech tops ever at Old Navy.
• Created effective and clear line presentations for Executive Level meetings that incorporated both conceptual design briefs and business projections.
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Awards
Accessories Council Excellence Award (ACE) for Sustainability
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@delagarde, member since 2002
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Following 14
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Followers 67
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