Deepali Parwal

Strategic partnership with Product Owners and developers in an agile environment to deliver human centered designs for 10+ web applications.

Product management and enhancing the Design System to align with UX standards, corportate branding and latest industry best practices.

Create and evaluate prototypes to support financial web applications and implement standardized user experience across all platforms.

Develop user profiles, with emphasis on human error control, display issues, visual interaction, physical manipulation and task and objective analyses.

Apply software design/usability processes in the investigation of technical problems.
Provide product usability, evaluation and support to product development teams, including the analysis and investigation of applications/systems including tactile methods, visual graphics, web, multimedia, voice response and conversational user interaction.

Conduct sessions in developing design concept and implementation, providing input on user design considerations.

Produce specifications describing user requirements and internal structures for product development.

Built a strong team bench by supporting, training and mentoring junior product designers.

Partner with Customer Experience department by facilitating robust user testing sessions with variety of external users.

Organized imbedded studies to learn user scenarios, user issues and challenges and user journeys which would be used to create task analysis.

Created and design key products and compelling user interfaces for various platforms and devices.

Worked to improve the usability, usefulness, and desirability of our websites in collaboration with Designers, Product Managers, Developers, etc.

Gained active end-user involvement in the specification, design, and implementation phases through interviews, site visits and other observational methods (web analytics, remote logging, remote unmoderated usability studies, etc).

Created mockups optimized for iOS and Android platforms. Utilize principals of user-centered design to create optimal user experiences.

Facilitated moderated and unmoderated usability tests, developing test scripts, use case development, conducting interviews, developing interview protocols, conducting focus groups, developing surveys, participant recruitment, persona development, information architecture development, prototype and wireframe development.

Created e-Commerce websites with UX UI skills, catering to the vast variety of 20+ clients.

Developed and maintained user-interface specifications and design guidelines.

Conducted both quantitative and qualitative data analysis on data gathering from focus groups, one-on-one interviews, surveys, and remote and local user testing.
Worked closely with variety of clients to produce wireframes, mockups, and various online graphics and icons to enhance the user experience.

Created communication methods to share study results which increased transparency in design decisions.

Investigated user behavior and market demographics; Created storyboards using Adobe Illustrator and InDesign

Proposed design solutions for identified usability problems in existing applications.
Manage the rebranding effort to better align products with company mission statements.

Developed company styled guide and routinely ensure implementation of design specifications for all products.

Ensure compliance to requirements as specified by the print and online vendors.

Demonstrated strong understanding of color theory, typography and layout.
Design Management (requirements gathering, project planning, design guidelines and recommendations).

Presented website design and usability recommendations (research dissemination) based on cognitive walk-through, heuristic evaluations, user research including survey creation and user-data analysis

Designed publications, publication covers, booklets, newsletters, annual reports and brochures for reputed international clients emphasizing on harmonized use of fonts, imagery and custom created graphics.

Created complex design structures and template for periodic publications, aligning the branding with the styleguides.

Conceptualized and created complex graphic illustrations for proposals and marketing presentations.

Collaborated with printing vendors for successful and seamless delivery of publications.

Created designs for key company products including brochures, info graphics, flyers, catalogs and business cards.