Deborah Sherman

Managed all aspects of design and production of e-commerce and retail store websites as well as online and in-store promotional programs including advertising, signage, brand development and marketing communications. Played an integral role in the restructuring and expansion of in-house creative group. Cultivated team culture, mentored and directed creative staff, enforced brand standards and effectively communicated creative direction to in-house team and outside contractors including freelancers, web developers, printers and photographers. Established and ensured cost compliance with annual department budget, website operations costs and store sign budget.

Designed and wrote copy for integrated seasonal campaigns, marketing communications, new product roll outs and strategic partnerships with the Boston Red Sox, Boston Bruins, Boston Medical Center Kids Fund and other initiatives. Included monthly print and digital circulars, weekly e-blasts, shared and direct mail advertising and bi-weekly website features and specialty signage. Managed creative team and oversaw all design and production of permanent, promotional and seasonal store signage.

Managed all aspects of brand transition from The Big Party to iParty. Designed permanent interior sign program from concept through production for 33+ retail store locations. Ensured a scalable and cost effective design solution to allow for future company growth and product or pricing change outs. Collaborated with Marketing and Visual Merchandising teams to design seasonal and promotional signage component of marketing campaigns including large-format window posters, point-of-sale promotions and shelf talkers. Oversaw Production Artist and design and production of price point sign kits.

Developed and designed complete retail store price point sign program including sign templates, production procedures and weekly distribution to store locations. Assisted Art Director with image editing, comps and print advertising.