Dana Pham Tran

Passionate, proactive project management professional with 4+ years of experience in project management and digital presence management. Equipped with a keen business acumen and self-trained across multiple disciplines: social media, community management and cross-department communication. Skilled in balancing the creativity of games and licensor brand guidelines.

IP Partnership Liaison
• Enhanced internal and external communication transparency by 90% through increasing responses speed and following up to partners and internal departments, ensuring all related parties are included in communication.

Product
• Management of Western market presence for 5+ live products and upcoming projects at different phases, from pre-production to live operation, with main product providing an annual revenue of over $28M.
• Continuously analyzed live operation key metrics, frequently monitored player feedback and regularly created proposal documents based on insights to add value to the product and service.
• Regularly evaluated Top 100 grossing and sourced in-production titles across various genres and markets to derive insights on player trends and behavior to improve all aspects of title quality and maintain long term success of published titles, focusing on analyzing monetization core loops, content update pipelines and marketing strategies.
• Work with vendors to ensure quality of outside deliverables.

Marketing & Community
• Routinely planned, organized and executed monthly content road maps and beats across licensed titles for over 10+ version updates.
• Organized and coordinated social media content, scheduling and approvals, supervise the creation of Twitch stream proposals and assets across 5+ titles, with extensive knowledge of Marvel Games and Disney Interactive approval pipelines.