Donna Berger

As a creative professional, I offer a diverse range of creative and marketing skills and experience. I have managed, prepared and implemented many campaigns, each with their own unique strategies, budgets and deadlines. Clients appreciate my flexibility and ability to handle a variety of work ranging from large branding or advertising/marketing campaigns to smaller production segments: illustration, logo design, business documents, icons, business graphics, diagrams, newsletters, brochures, data sheets, direct mail, email campaigns, landing pages, and many others. Clients appreciate me as their all-in-one creative resource, saving time and money since they don't have to use multiple vendors. I provide enthusiasm, fresh ideas, high work ethics and fast turnaround.

Besides design and marketing for businesses and publishers, I also am an award-winning artist and illustrator, offering commissioned paintings, including portraits and murals. My work has appeared in juried and solo shows across New England including The American Textile and History Museum, Massachusetts Audubon Society, Arts League of Lowell, Brush Gallery, Chelmsford Art Society, Fitchburg Art Museum, Parish Center for the Arts, Chelmsford Center of the Arts and The Whistler House Museum of Art.

My illustration style is what I call ‘expressive realism.’ Although I am proficient in traditional drawing and painting techniques, for illustrations, I often sketch and digitally render illustration using Adobe Illustrator or Photoshop software and a digitizing tablet. The digital format provides flexibility and the ability to quickly make changes that wouldn’t be possible using traditional methods. It is the preferred method for working with educational publishers, since their schedule is extremely tight. The software allows me to put individual characters and components on separate layers so they can be easily moved and scaled if necessary and using color palettes keep colors consistent from one page to the next.

donna@donnaberger.com

978-387-4190